PPC Hero https://www.ppchero.com Wed, 11 Sep 2024 08:37:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The YouTube Algorithm: How Does it Work and How Can You Use it to Your Advantage in Video Advertising https://www.ppchero.com/the-youtube-algorithm-how-does-it-work-and-how-can-you-use-it-to-your-advantage-in-video-advertising/ Wed, 11 Sep 2024 08:37:50 +0000 https://www.ppchero.com/?p=27348 The older generations with their dial-up and floppy disks have shifted to digital natives, hopping from one social media platform to the next. Consumer choices are abundant, but trust and attention spans are lower than ever. Consumers just don’t consume information the way they once did. If you want to connect with them as a […]

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]]> 5 Crucial Considerations for YouTube Advertising in 2024 https://www.ppchero.com/5-crucial-considerations-for-youtube-advertising-in-2024/ Fri, 30 Aug 2024 09:04:38 +0000 https://ppchero.com/5-crucial-considerations-for-youtube-advertising-in-2024/ With users and daily views in the billions, YouTube is a video platform to rival any streaming service. This also makes it one of Google’s most lucrative sources of ad inventory. YouTube advertising recorded $8.66 billion in revenue in just the second quarter of 2024. Businesses look at numbers like that and see potential customers, […]

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]]> Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach https://www.ppchero.com/why-advertisers-need-to-take-the-leap-on-youtubes-3-pronged-approach/ Thu, 29 Aug 2024 11:39:02 +0000 https://ppchero.com/why-advertisers-need-to-take-the-leap-on-youtubes-3-pronged-approach/ Imagine upgrading from a dial-up to fiber optic internet.  It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last 12-18 months. The results have been fascinating to analyze. No shift was more impactful than the addition of Shorts and In-Feed ads, cementing […]

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]]> How to Capture Your YouTube Ads Audience in 5 Seconds https://www.ppchero.com/how-to-capture-your-youtube-ads-audience-in-5-seconds/ Tue, 14 May 2024 07:55:00 +0000 http://ppchero.com/how-to-capture-your-youtube-ads-audience-in-5-seconds/ You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience – but it’s not enough to simply make a video. Low video engagement is the scourge […]

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]]> YouTube Placement Targeting: Low Risk, High Reward YouTube Ads https://www.ppchero.com/youtube-placement-targeting-low-risk-high-reward-youtube-ads/ Fri, 10 May 2024 11:00:21 +0000 http://ppchero.com/youtube-placement-targeting-low-risk-high-reward-youtube-ads/ Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You’re not alone. More and more advertisers have either spotted the potential of YouTube or want to add […]

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]]> How to Create Video Marketing That Converts https://www.ppchero.com/how-to-create-video-marketing-that-converts/ Mon, 08 Aug 2022 12:15:00 +0000 http://ppchero.com/how-to-create-video-marketing-that-converts/ A high-performing video marketing strategy should be more than going viral. It’s crucial to make viewers take action. See how to create video marketing that converts.

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]]> Testing the Power of the YouTube Lead Form Extension https://www.ppchero.com/testing-the-power-of-the-youtube-lead-form-extension/ Tue, 20 Jul 2021 12:15:00 +0000 http://ppchero.com/testing-the-power-of-the-youtube-lead-form-extension/ YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test.

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]]> Keywords & YouTube – All You Need to Know https://www.ppchero.com/keywords-youtube-all-you-need-to-know/ Wed, 07 Jul 2021 12:15:00 +0000 http://ppchero.com/keywords-youtube-all-you-need-to-know/ If you want people to find your video content, you need the right keywords.  It sounds so simple, doesn’t it? Well, the key is knowing which keywords are the right ones for you, where to find them, and how to implement them on your video to boost your SEO ranking.  Just as you put a […]

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]]> Video as a Non-Negotiable for Digital Marketing https://www.ppchero.com/video-as-a-non-negotiable-for-digital-marketing/ Mon, 17 May 2021 12:15:00 +0000 http://ppchero.com/video-as-a-non-negotiable-for-digital-marketing/ Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending.

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]]> 4 Best YouTube Retargeting Strategies that Work in 2021 https://www.ppchero.com/4-best-youtube-retargeting-strategies-that-work-in-2021/ Wed, 24 Feb 2021 14:15:00 +0000 http://ppchero.com/4-best-youtube-retargeting-strategies-that-work-in-2021/ 90% of people discover new products and brands on YouTube. It's the 2nd largest social network with over 2 billion users and 1 billion hours of daily viewing.

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