PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 10 Solutions You’ll be Walking Away with from Hero Conf London 2022 https://www.ppchero.com/10-solutions-youll-be-walking-away-with-from-hero-conf-london-2022/ Tue, 24 May 2022 12:15:00 +0000 http://ppchero.com/10-solutions-youll-be-walking-away-with-from-hero-conf-london-2022/ Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.

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]]> How to Perform Content Gap Analysis for Your Brand https://www.ppchero.com/content-gap-analysis/ Wed, 20 Oct 2021 12:15:00 +0000 http://ppchero.com/content-gap-analysis/ Learn how to conduct a content gap analysis. Discover how to find weak spots in your content marketing and fill in those gaps to get more people to your site.

<p>The post How to Perform Content Gap Analysis for Your Brand first appeared on PPC Hero.</p>

]]> The New AI Tools On the Scene in Digital Marketing https://www.ppchero.com/the-new-ai-tools-on-the-scene-in-digital-marketing/ Thu, 01 Jul 2021 12:15:00 +0000 http://ppchero.com/the-new-ai-tools-on-the-scene-in-digital-marketing/ Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses.

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]]> Think Big About Cross-Channel Data! https://www.ppchero.com/think-big-about-cross-channel-data/ Tue, 01 Jun 2021 12:15:00 +0000 http://ppchero.com/think-big-about-cross-channel-data/ Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.

<p>The post Think Big About Cross-Channel Data! first appeared on PPC Hero.</p>

]]> Analytics: What Sources are Stealing Your Paid Revenue Attribution? https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/ Wed, 17 Mar 2021 13:15:00 +0000 http://ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/ “Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.

<p>The post Analytics: What Sources are Stealing Your Paid Revenue Attribution? first appeared on PPC Hero.</p>

]]> Cookieless Marketing: How Account Directors Can Be Part of the Solution https://www.ppchero.com/cookieless-marketing-how-account-directors-can-be-part-of-the-solution/ Mon, 01 Mar 2021 13:15:00 +0000 http://ppchero.com/cookieless-marketing-how-account-directors-can-be-part-of-the-solution/ Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.

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]]> Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave? https://www.ppchero.com/digital-marketing-in-a-vuca-world-is-it-time-to-emerge-from-platos-cave/ Fri, 30 Oct 2020 13:15:00 +0000 http://ppchero.com/digital-marketing-in-a-vuca-world-is-it-time-to-emerge-from-platos-cave/ Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete.

<p>The post Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave? first appeared on PPC Hero.</p>

]]> How to Find Missing Search Terms for Google Ads https://www.ppchero.com/how-to-find-missing-search-terms-for-google-ads/ Fri, 09 Oct 2020 12:15:00 +0000 http://ppchero.com/how-to-find-missing-search-terms-for-google-ads/ Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.

<p>The post How to Find Missing Search Terms for Google Ads first appeared on PPC Hero.</p>

]]> Developing a PPC Analyst Mindset https://www.ppchero.com/developing-a-ppc-analyst-mindset/ Thu, 01 Oct 2020 12:15:00 +0000 http://ppchero.com/developing-a-ppc-analyst-mindset/ For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.

<p>The post Developing a PPC Analyst Mindset first appeared on PPC Hero.</p>

]]> Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta) https://www.ppchero.com/why-google-ads-and-google-analytics-convs-dont-align/ Thu, 10 Sep 2020 12:15:00 +0000 http://ppchero.com/why-google-ads-and-google-analytics-convs-dont-align/ In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

<p>The post Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta) first appeared on PPC Hero.</p>

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