PPC Hero https://www.ppchero.com Tue, 17 Dec 2024 17:30:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 18 Hidden PPC Conversion Killers—And How to Fix Them https://www.ppchero.com/18-hidden-ppc-conversion-killers-and-how-to-fix-them/ Tue, 17 Dec 2024 17:30:04 +0000 https://www.ppchero.com/?p=28347 Every successful campaign needs strong negative keywords, good quality scores, and proper match types. You should optimize your landing page speed, set up proper bid adjustments, and write compelling ad copy. These are the fundamentals, and they are crucial. But you already know that. What you might not know are the hidden issues that plague […]

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]]> Cross-Channel Attribution in 2025: Why Smart Marketers Are Tracking Less Data https://www.ppchero.com/cross-channel-attribution-in-2025-why-smart-marketers-are-tracking-less-data/ Mon, 09 Dec 2024 13:04:08 +0000 https://www.ppchero.com/?p=28259 Cross-channel attribution isn’t about chasing every click; it’s about asking the right questions. What’s really driving growth? Which touchpoints matter, and which don’t? In 2025, your competitive edge isn’t more data. It’s clarity. The attribution problem no one talks about Attribution is often framed as a math problem: allocate X% credit to each touchpoint. In […]

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