PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:27:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 New from LinkedIn: 2018 Year In Review https://www.ppchero.com/linkedin-2018-changes-updates/ Tue, 12 Feb 2019 13:23:02 +0000 http://ppchero.com/linkedin-2018-changes-updates/ A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.

<p>The post New from LinkedIn: 2018 Year In Review first appeared on PPC Hero.</p>

]]> How to Use Asset Placement Customization in Facebook https://www.ppchero.com/using-asset-placement-customization-in-facebook/ Tue, 15 Jan 2019 13:50:31 +0000 http://ppchero.com/using-asset-placement-customization-in-facebook/ Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.

<p>The post How to Use Asset Placement Customization in Facebook first appeared on PPC Hero.</p>

]]> Best Practices for LinkedIn Sponsored InMail Campaigns https://www.ppchero.com/linkedin-sponsored-inmail-campaign-best-practices/ Tue, 16 Oct 2018 12:45:39 +0000 http://ppchero.com/linkedin-sponsored-inmail-campaign-best-practices/ To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.

<p>The post Best Practices for LinkedIn Sponsored InMail Campaigns first appeared on PPC Hero.</p>

]]> How to Build an In-Platform Facebook Ads Funnel https://www.ppchero.com/building-an-in-platform-facebook-ads-funnel/ Mon, 24 Sep 2018 12:30:27 +0000 http://ppchero.com/building-an-in-platform-facebook-ads-funnel/ Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.

<p>The post How to Build an In-Platform Facebook Ads Funnel first appeared on PPC Hero.</p>

]]> Facebook Split Testing 101 https://www.ppchero.com/facebook-split-testing-101/ Tue, 03 Jul 2018 12:35:52 +0000 http://ppchero.com/facebook-split-testing-101/ Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

<p>The post Facebook Split Testing 101 first appeared on PPC Hero.</p>

]]> Facebook Dynamic Creative Tool: A Breakdown and How-To Guide https://www.ppchero.com/using-the-facebook-dynamic-creative-tool/ Tue, 05 Jun 2018 12:45:33 +0000 http://ppchero.com/using-the-facebook-dynamic-creative-tool/ Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!

<p>The post Facebook Dynamic Creative Tool: A Breakdown and How-To Guide first appeared on PPC Hero.</p>

]]> Pros and Cons of Top Social Media Advertising Platforms https://www.ppchero.com/pros-and-cons-of-top-social-media-advertising-platforms/ Wed, 02 May 2018 12:30:52 +0000 http://ppchero.com/pros-and-cons-of-top-social-media-advertising-platforms/ Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.

<p>The post Pros and Cons of Top Social Media Advertising Platforms first appeared on PPC Hero.</p>

]]> Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies https://www.ppchero.com/facebook-shutting-down-partner-categories/ Wed, 11 Apr 2018 12:30:14 +0000 http://ppchero.com/facebook-shutting-down-partner-categories/ Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.

<p>The post Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies first appeared on PPC Hero.</p>

]]> How to Get the Most Out of Professional Conferences https://www.ppchero.com/how-to-get-the-most-out-of-professional-conferences/ Tue, 20 Mar 2018 12:30:11 +0000 http://ppchero.com/how-to-get-the-most-out-of-professional-conferences/ In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.

<p>The post How to Get the Most Out of Professional Conferences first appeared on PPC Hero.</p>

]]> Roadmap for a Solid B2B Facebook Advertising Strategy https://www.ppchero.com/roadmap-for-a-solid-b2b-facebook-advertising-strategy/ Thu, 04 Jan 2018 13:00:38 +0000 http://ppchero.com/roadmap-for-a-solid-b2b-facebook-advertising-strategy/ Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.

<p>The post Roadmap for a Solid B2B Facebook Advertising Strategy first appeared on PPC Hero.</p>

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