PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Common PPC Reporting Pitfalls https://www.ppchero.com/common-ppc-reporting-pitfalls/ Wed, 07 Oct 2020 12:15:00 +0000 http://ppchero.com/common-ppc-reporting-pitfalls/ In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.

<p>The post Common PPC Reporting Pitfalls first appeared on PPC Hero.</p>

]]> Data Studio Tips Part 2: Intermediate https://www.ppchero.com/data-studio-tips-part-2-intermediate/ Mon, 10 Aug 2020 12:15:00 +0000 http://ppchero.com/data-studio-tips-part-2-intermediate/ Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.

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]]> How To Merge PPC Data Across Platforms https://www.ppchero.com/how-to-merge-ppc-data-across-platforms/ Tue, 09 Jun 2020 12:15:00 +0000 http://ppchero.com/how-to-merge-ppc-data-across-platforms/ Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.

<p>The post How To Merge PPC Data Across Platforms first appeared on PPC Hero.</p>

]]> How To Build Scalable PPC Tools https://www.ppchero.com/how-to-build-scalable-ppc-tools/ Mon, 13 Apr 2020 12:15:00 +0000 http://ppchero.com/how-to-build-scalable-ppc-tools/ Learn to plan and build PPC tools and reports that grow with you as you work with increasingly complex and large accounts.

<p>The post How To Build Scalable PPC Tools first appeared on PPC Hero.</p>

]]> Tips for Easier PPC Analysis https://www.ppchero.com/tips-for-easier-ppc-analysis/ Mon, 17 Feb 2020 13:15:00 +0000 http://ppchero.com/tips-for-easier-ppc-analysis/ Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures.

<p>The post Tips for Easier PPC Analysis first appeared on PPC Hero.</p>

]]> Tips For Successful PPC Analytics Projects https://www.ppchero.com/tips-for-successful-ppc-analytics-projects/ Thu, 16 Jan 2020 13:15:00 +0000 http://ppchero.com/tips-for-successful-ppc-analytics-projects/ Tips from a PPC Analyst on successful project planning, communication, and implementation.

<p>The post Tips For Successful PPC Analytics Projects first appeared on PPC Hero.</p>

]]> Lessons Learned as a PPC Analyst https://www.ppchero.com/lessons-learned-as-a-ppc-analyst/ Tue, 06 Aug 2019 12:15:31 +0000 http://ppchero.com/lessons-learned-as-a-ppc-analyst/ My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but I’m grateful for the journey that brought me here. So whether you are just starting out in PPC, whether you are a seasoned account manager, or whether you aspire to be an analyst, have no fear: I’m here to share some lessons.

<p>The post Lessons Learned as a PPC Analyst first appeared on PPC Hero.</p>

]]> PPC Math Made Easy https://www.ppchero.com/ppc-math-made-easy/ Wed, 05 Jun 2019 12:15:13 +0000 http://ppchero.com/ppc-math-made-easy/ Get a walk-through of some basic PPC math equations that will help you manage your accounts better.

<p>The post PPC Math Made Easy first appeared on PPC Hero.</p>

]]> Analyzing the Impact of Multi-Brand Shared Keywords https://www.ppchero.com/analyzing-the-impact-of-multi-brand-shared-keywords/ Mon, 25 Mar 2019 12:15:53 +0000 http://ppchero.com/analyzing-the-impact-of-multi-brand-shared-keywords/ Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into the performance of each account.

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]]> How to Organize a Successful PPC Audit https://www.ppchero.com/organizing-a-successful-ppc-audit/ Tue, 22 Jan 2019 13:45:11 +0000 http://ppchero.com/organizing-a-successful-ppc-audit/ Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.

<p>The post How to Organize a Successful PPC Audit first appeared on PPC Hero.</p>

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