PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:26:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Understanding The Shift Toward People Based Marketing https://www.ppchero.com/understanding-the-shift-toward-people-based-marketing/ Thu, 22 Oct 2015 07:45:00 +0000 http://ppchero.com/understanding-the-shift-toward-people-based-marketing/ The move in search to people based marketing is going to allow us to provide the most relevant, cohesive digital marketing strategies yet.

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]]> Considering A Paid Search Career? Here’s What To Assess https://www.ppchero.com/considering-a-paid-search-career-heres-what-to-assess/ Mon, 12 Oct 2015 07:45:48 +0000 http://ppchero.com/considering-a-paid-search-career-heres-what-to-assess/ Are you considering a career in paid search? Read on as we discuss why you should enter the field and the characteristics that paid search specialists have.

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]]> Use Remarketing To Think Like A Direct Marketer https://www.ppchero.com/use-remarketing-to-think-like-a-direct-marketer/ Tue, 19 May 2015 11:45:29 +0000 http://ppchero.com/use-remarketing-to-think-like-a-direct-marketer/ Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.

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]]> It’s The Year Of Mobile…Again! https://www.ppchero.com/its-the-year-of-mobile-again/ Thu, 29 Jan 2015 17:15:28 +0000 http://ppchero.com/its-the-year-of-mobile-again/ As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever.

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]]> Make the Most of Your Audience https://www.ppchero.com/make-the-most-of-your-audience/ Tue, 28 Oct 2014 16:15:22 +0000 http://ppchero.com/make-the-most-of-your-audience/ When developing a remarketing strategy, it is important to consider different ways of reaching a variety of audiences.

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]]> Get Proactive And Reactive With Your Keyword Research https://www.ppchero.com/get-proactive-and-reactive-with-your-keyword-research/ Thu, 11 Sep 2014 11:45:02 +0000 http://ppchero.com/get-proactive-and-reactive-with-your-keyword-research/ Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.

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]]> Take Advantage of AdWords Audiences With RLSA Campaigns https://www.ppchero.com/take-advantage-of-adwords-audiences-with-rlsa-campaigns/ Mon, 21 Jul 2014 16:15:45 +0000 http://ppchero.com/take-advantage-of-adwords-audiences-with-rlsa-campaigns/ Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.

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]]> How to Form a Remarketing Strategy https://www.ppchero.com/how-to-form-a-remarketing-strategy/ Fri, 06 Jun 2014 11:45:57 +0000 http://ppchero.com/how-to-form-a-remarketing-strategy/ On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and implement. At a basic level, you can add the remarketing code to your website and […]

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]]> How To Use Google Analytics For Better Bid Adjustments https://www.ppchero.com/use-google-analytics-for-better-bid-adjustments/ Mon, 21 Apr 2014 11:50:34 +0000 http://ppchero.com/use-google-analytics-for-better-bid-adjustments/ Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and are able to specify our bid for specific users who are worth more to us. […]

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]]> 4 Google Analytics Reports Every PPC Manager Should Use https://www.ppchero.com/4-google-analytics-reports-every-ppc-manager-should-use/ Fri, 28 Mar 2014 11:45:36 +0000 http://ppchero.com/4-google-analytics-reports-every-ppc-manager-should-use/ It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below […]

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