PPC Hero

Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients

Jacob Brown — Wed, 07 Mar 2018 13:30:55 +0000

Explore how using profit goals can unlock growth opportunities in your lead gen accounts!

The post Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients first appeared on PPC Hero.

4 Ways to Connect Your Paid Search & Shopping Campaign Efforts

Jacob Brown — Wed, 24 Jan 2018 13:30:23 +0000

Paid Search and Shopping campaigns in Google Adwords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two.

The post 4 Ways to Connect Your Paid Search & Shopping Campaign Efforts first appeared on PPC Hero.

4 Easy Ways to Bring Diverse Thinking to Your Company

Jacob Brown — Wed, 29 Nov 2017 12:45:45 +0000

Explore 4 ways to drive diverse thinking in your company and experience why diverse think is greater than groupthink.

The post 4 Easy Ways to Bring Diverse Thinking to Your Company first appeared on PPC Hero.

Bring Some Organization to Your PPC Account Audits

Jacob Brown — Thu, 10 Aug 2017 11:45:14 +0000

So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to the point where we have our laundry list of suggestions?

The post Bring Some Organization to Your PPC Account Audits first appeared on PPC Hero.

Using A Reverse Classroom Approach To Training

Jacob Brown — Wed, 12 Jul 2017 11:45:00 +0000

The reverse or flipped classroom approach is becoming a more commonly used strategy in the education world.

The post Using A Reverse Classroom Approach To Training first appeared on PPC Hero.

How To Use Historical AdWords Data To Create Your Own Bid Simulator

Jacob Brown — Thu, 22 Jun 2017 11:30:41 +0000

Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.

The post How To Use Historical AdWords Data To Create Your Own Bid Simulator first appeared on PPC Hero.

Training The New Generation Of Digital Marketers

Jacob Brown — Thu, 25 May 2017 11:25:14 +0000

So lazy this new generation of people, yeah? Not even willing or able to learn new things because of their short attention spans. Not so fast there.

The post Training The New Generation Of Digital Marketers first appeared on PPC Hero.

Using Supermetrics To Report PPC Projected Lag Revenue

Jacob Brown — Tue, 25 Apr 2017 11:45:44 +0000

Need to figure out the most efficient way to project lag revenue to help compare your current month's data to past months' data? Use Supermetrics to create your Lag Revenue report.

The post Using Supermetrics To Report PPC Projected Lag Revenue first appeared on PPC Hero.

March Madness Continues: What Excel Tool/Function Rules Them All?

Jacob Brown — Tue, 21 Mar 2017 11:45:17 +0000

In light of the March Madness season it was thought that we could have some fun and review some of the previous PPC Hero articles on the best ways to utilize Excel in order to more efficiently and effectively manage PPC accounts.

The post March Madness Continues: What Excel Tool/Function Rules Them All? first appeared on PPC Hero.

Be Smart In 2017: Use Seasonal Budgeting

Jacob Brown — Thu, 19 Jan 2017 12:33:57 +0000

Spend more when you get more. That's the message that needs to get across. But how do you go about looking into it?

The post Be Smart In 2017: Use Seasonal Budgeting first appeared on PPC Hero.