PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How to Enhance Your PPC System with Artificial Intelligence https://www.ppchero.com/how-to-enhance-your-ppc-system-with-artificial-intelligence/ Wed, 11 Aug 2021 12:15:00 +0000 http://ppchero.com/how-to-enhance-your-ppc-system-with-artificial-intelligence/ AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.

<p>The post How to Enhance Your PPC System with Artificial Intelligence first appeared on PPC Hero.</p>

]]> 5 Ways Cross-selling Adds Value for You & Your Clients https://www.ppchero.com/5-ways-cross-selling-adds-value-for-you-your-clients/ Tue, 10 Aug 2021 12:15:00 +0000 http://ppchero.com/5-ways-cross-selling-adds-value-for-you-your-clients/ Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.

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]]> CPA (Cost Per Attention) https://www.ppchero.com/cpa-cost-per-attention/ Thu, 05 Aug 2021 12:15:00 +0000 http://ppchero.com/cpa-cost-per-attention/ This piece talks about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most considered way.

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]]> Win the Mobile Bid Battle with 3 Easy Excel Reports https://www.ppchero.com/win-the-mobile-bid-battle-with-3-easy-excel-reports/ Tue, 11 Nov 2014 12:45:03 +0000 http://ppchero.com/win-the-mobile-bid-battle-with-3-easy-excel-reports/ The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.

<p>The post Win the Mobile Bid Battle with 3 Easy Excel Reports first appeared on PPC Hero.</p>

]]> Write Better Ads For Your Mobile Audience https://www.ppchero.com/write-better-ads-for-your-mobile-audience/ Wed, 20 Aug 2014 12:15:40 +0000 http://ppchero.com/write-better-ads-for-your-mobile-audience/ Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.

<p>The post Write Better Ads For Your Mobile Audience first appeared on PPC Hero.</p>

]]> The Top 10 PPC Hero Posts of 2013 https://www.ppchero.com/ppc-heros-top-10-posts-of-2013/ Tue, 31 Dec 2013 12:46:03 +0000 http://ppchero.com/ppc-heros-top-10-posts-of-2013/ 2013 was kind of crazy. With the introduction of Google’s Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today’s digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we had plenty to talk about all year long. Luckily for us, more than a few […]

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]]> 6 Exciting Changes Coming To Google & PPC In 2014 https://www.ppchero.com/6-exciting-changes-coming-to-google-ppc-in-2014/ Thu, 12 Dec 2013 12:30:17 +0000 http://ppchero.com/6-exciting-changes-coming-to-google-ppc-in-2014/ Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don’t expect anything as radical again, but there will be some major areas of change for us to focus on: Ads […]

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]]> 5 Quick Wins On An Established Paid Search Account https://www.ppchero.com/5-quick-wins-on-an-established-paid-search-account/ Thu, 28 Nov 2013 12:45:32 +0000 http://ppchero.com/5-quick-wins-on-an-established-paid-search-account/ When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic […]

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]]> Best Practices: Optimizing Your Bids By Time of Day https://www.ppchero.com/best-practices-optimizing-your-bids-by-time-of-day/ Thu, 31 Oct 2013 11:45:19 +0000 http://ppchero.com/best-practices-optimizing-your-bids-by-time-of-day/ Ever since enhanced campaigns have come into play, bid adjustments have become the heart of any optimization strategies, and discovering the particular day and time that your target audience converts the most will enable you to increase your accounts’ performance exponentially. There are two options for generating conversion reports that will show you each day’s […]

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]]> Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs https://www.ppchero.com/mobile-preferred-ads-case-study/ Mon, 14 Oct 2013 11:30:26 +0000 http://ppchero.com/mobile-preferred-ads-case-study/ Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad’s work or who have seen him speak, you’ll know he has a tendency to say something incredibly obvious that you somehow had never thought of before. In […]

<p>The post Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs first appeared on PPC Hero.</p>

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