PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022 https://www.ppchero.com/ad-fraud-a-massive-concern-in-2022/ Mon, 24 Jan 2022 13:15:00 +0000 http://ppchero.com/ad-fraud-a-massive-concern-in-2022/ Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here.

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]]> Get Ready For Amazon Prime Day! [Amazon resources] https://www.ppchero.com/get-ready-for-amazon-prime-day-amazon-resources/ Fri, 02 Oct 2020 12:15:00 +0000 http://ppchero.com/get-ready-for-amazon-prime-day-amazon-resources/ This blog highlights 4 Amazon PPC resources to help advertisers prepare for Amazon Prime Day, October 13-14, 2020.

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]]> Getting Started with Programmatic Advertising https://www.ppchero.com/getting-started-with-programmatic-advertising/ Tue, 14 Jan 2020 13:15:02 +0000 http://ppchero.com/getting-started-with-programmatic-advertising/ Learn what programmatic is, the top 4 questions to ask when getting started, and learn about 3 resources to help guide your programmatic next steps.

<p>The post Getting Started with Programmatic Advertising first appeared on PPC Hero.</p>

]]> Key Google Analytics Features For Effectively Analyzing Data https://www.ppchero.com/key-google-analytics-features-for-effectively-analyzing-data/ Fri, 20 Dec 2019 13:15:04 +0000 http://ppchero.com/key-google-analytics-features-for-effectively-analyzing-data/ Effectively (and quickly) analyzing your data is critical when it comes to PPC performance. This article covers secondary dimensions, advanced filters, and pivot views to help you better segment and view your performance.

<p>The post Key Google Analytics Features For Effectively Analyzing Data first appeared on PPC Hero.</p>

]]> [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes https://www.ppchero.com/hero-academy-video-how-to-pull-a-search-query-report-in-under-10-minutes/ Tue, 08 Oct 2019 11:45:18 +0000 http://ppchero.com/hero-academy-video-how-to-pull-a-search-query-report-in-under-10-minutes/ In this new, short video on Hero Academy, Production Associate Margaret Hoffman will show you step-by-step how to pull a Search Query Report and dive into it effectively for quick insights and actionable takeaways for your paid media campaigns.

<p>The post [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes first appeared on PPC Hero.</p>

]]> New Research! The State of PPC https://www.ppchero.com/new-research-the-state-of-ppc-2/ Wed, 02 Oct 2019 11:45:16 +0000 http://ppchero.com/new-research-the-state-of-ppc-2/ In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

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]]> [Hero Academy Video] Overview of Frequency Capping https://www.ppchero.com/hero-academy-video-overview-of-frequency-capping/ Fri, 13 Sep 2019 11:00:42 +0000 http://ppchero.com/hero-academy-video-overview-of-frequency-capping/ In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.

<p>The post [Hero Academy Video] Overview of Frequency Capping first appeared on PPC Hero.</p>

]]> Free PPC Training for the Noobs at Your Agency https://www.ppchero.com/free-ppc-training-for-the-noobs-at-your-agency/ Tue, 02 Jul 2019 15:00:57 +0000 http://ppchero.com/free-ppc-training-for-the-noobs-at-your-agency/ Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.

<p>The post Free PPC Training for the Noobs at Your Agency first appeared on PPC Hero.</p>

]]> New Research! The State of Paid Social https://www.ppchero.com/new-research-the-state-of-paid-social-2/ Tue, 25 Jun 2019 15:00:42 +0000 http://ppchero.com/new-research-the-state-of-paid-social-2/ The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.

<p>The post New Research! The State of Paid Social first appeared on PPC Hero.</p>

]]> Client Presentations: A Guide For Sophisticated Digital Marketers https://www.ppchero.com/guide-for-delivering-impactful-client-presentations/ Thu, 07 Feb 2019 16:40:26 +0000 http://ppchero.com/guide-for-delivering-impactful-client-presentations/ The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way.

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