PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:27:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Utilizing Google’s Test My Site Tool to Improve Mobile Performance https://www.ppchero.com/utilizing-googles-test-my-site-tool-to-improve-mobile-performance/ Tue, 23 Apr 2019 12:15:59 +0000 http://ppchero.com/utilizing-googles-test-my-site-tool-to-improve-mobile-performance/ Google updated their Test My Site tool to include custom recommendations for mobile sites. Read more to find how this tool can improve your mobile performance.

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]]> How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation https://www.ppchero.com/how-we-increased-conversion-rate-by-24-through-campaign-match-type-segmentation/ Wed, 27 Feb 2019 13:15:48 +0000 http://ppchero.com/how-we-increased-conversion-rate-by-24-through-campaign-match-type-segmentation/ Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!

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]]> Google’s New Ad Position Metrics: Rethinking Average Position https://www.ppchero.com/new-google-ad-position-metrics/ Thu, 06 Dec 2018 13:44:15 +0000 http://ppchero.com/new-google-ad-position-metrics/ Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!

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]]> How to Best Use Facebook’s Campaign Budget Optimization Feature https://www.ppchero.com/maximizing-facebook-campaign-budget-optimization/ Wed, 07 Nov 2018 14:04:08 +0000 http://ppchero.com/maximizing-facebook-campaign-budget-optimization/ Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature.

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]]> Tracking UAC Performance Through Third-Party App Analytics https://www.ppchero.com/tracking-uac-performance-through-third-party-app-analytics/ Tue, 25 Sep 2018 12:45:29 +0000 http://ppchero.com/tracking-uac-performance-through-third-party-app-analytics/ Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.

<p>The post Tracking UAC Performance Through Third-Party App Analytics first appeared on PPC Hero.</p>

]]> AdWords Global Site Tag Implementation Guide https://www.ppchero.com/adwords-global-site-tag-implementation-guide/ Fri, 31 Aug 2018 14:23:41 +0000 http://ppchero.com/adwords-global-site-tag-implementation-guide/ Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help!

<p>The post AdWords Global Site Tag Implementation Guide first appeared on PPC Hero.</p>

]]> A Guide to Remarketing in the SteelHouse Advertising Suite https://www.ppchero.com/guide-to-remarketing-in-the-steelhouse-advertising-suite/ Fri, 17 Nov 2017 12:45:36 +0000 http://ppchero.com/guide-to-remarketing-in-the-steelhouse-advertising-suite/ Looking for remarketing alternatives to AdWords, DoubleClick, AdRoll or Criteo? Consider the SteelHouse Advertising Suite!

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]]> How To View Bing Spend In Google Analytics https://www.ppchero.com/how-to-view-bing-spend-in-google-analytics/ Thu, 15 Jun 2017 11:45:30 +0000 http://ppchero.com/how-to-view-bing-spend-in-google-analytics/ Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.

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]]> AdWords Announces Upcoming Changes To Enhanced CPC Bidding https://www.ppchero.com/adwords-announces-upcoming-changes-to-enhanced-cpc-bidding/ Tue, 23 May 2017 11:45:04 +0000 http://ppchero.com/adwords-announces-upcoming-changes-to-enhanced-cpc-bidding/ Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.

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]]> Avoid These Common PPC Shopping Strategy Mistakes https://www.ppchero.com/avoid-these-common-ppc-shopping-strategy-mistakes/ Tue, 11 Apr 2017 11:45:06 +0000 http://ppchero.com/avoid-these-common-ppc-shopping-strategy-mistakes/ Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.

<p>The post Avoid These Common PPC Shopping Strategy Mistakes first appeared on PPC Hero.</p>

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