PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 PPC Trends to Watch in (the second half of) 2024 https://www.ppchero.com/ppc-trends-to-watch-in-the-second-half-of-2024/ Wed, 26 Jun 2024 12:12:00 +0000 http://ppchero.com/ppc-trends-to-watch-in-the-second-half-of-2024/ For all the fears of industry collapse, PPC remains in rude health. Arguably it has never been healthier, with a projected $190 billion set to be spent on search advertising in 2024. After years of same-old, same-old the sector the introduction of AI and other recent technological advancements means it’s more important than ever to […]

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