Reducing Your Dependency on Google Traffic – Part II: Generative AI

annstanley — Tue, 25 Jun 2024 08:03:00 +0000

In part one of this in-depth look at how marketers and brands can minimise their traffic dependency on Google search, Ann Stanley of Anicca Digital explored the opportunities offered by social search. In the second part she examines the ways in which generative AI – typically presented as a threat – can offer solutions as […]

The post Reducing Your Dependency on Google Traffic – Part II: Generative AI first appeared on PPC Hero.

Reducing Your Dependency on Google Traffic – Part I: Social Search

annstanley — Tue, 18 Jun 2024 10:00:52 +0000

After decades at the top, seismic transformations to the way the internet is accessed means Google’s position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you […]

The post Reducing Your Dependency on Google Traffic – Part I: Social Search first appeared on PPC Hero.