PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust https://www.ppchero.com/how-the-google-antitrust-trial-damaged-advertiser-trust-the-google-ads-trial-part-ii/ Wed, 19 Jun 2024 14:22:29 +0000 http://ppchero.com/how-the-google-antitrust-trial-damaged-advertiser-trust-the-google-ads-trial-part-ii/ This is the second part of Stewart Dunlop’s two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don’t have to have read Part I but it won’t hurt. The Google ads trial revealed […]

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]]> The Google Ads Auction Exposed: Antitrust Trial Revelations – Part 1 https://www.ppchero.com/the-google-ads-auction-exposed-antitrust-trial-revelations-part-1/ Thu, 13 Jun 2024 08:00:25 +0000 http://ppchero.com/the-google-ads-auction-exposed-antitrust-trial-revelations-part-1/ The U.S Department of Justice recently took Google to court. It accused the tech giant of monopolistic practices in the search engine market. This landmark case billed as “the most important antitrust trial of the 21st century” offers us a rare insight to how Google’s ads auction really works. Top execs from the company were […]

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