PPC Hero https://www.ppchero.com Thu, 07 Nov 2024 13:34:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC https://www.ppchero.com/how-to-integrate-your-seo-and-paid-search-strategies-to-maximize-efficiency-and-reduce-cac/ Wed, 06 Nov 2024 15:07:08 +0000 https://www.ppchero.com/?p=27783 Ways to combine the respective powers of SEO and PPC to reduce customer acquisition costs (CAC)

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]]> How to Achieve a Balance Between Your PPC and SEO https://www.ppchero.com/how-to-achieve-a-balance-between-your-ppc-and-seo/ Tue, 03 Sep 2024 10:25:58 +0000 https://ppchero.com/how-to-achieve-a-balance-between-your-ppc-and-seo/ Digital marketing has become central to building a brand that delivers bottom-line results. However, as digital marketing techniques rapidly evolve, it is easy to become overwhelmed by the variety of approaches to attracting customers online. There’s one question many business owners frequently grapple with. Should they be allocating their marketing budget to PPC or SEO? […]

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]]> Five Ways AI Can Improve Copywriting and PPC Performance https://www.ppchero.com/five-ways-ai-can-improve-copywriting-and-ppc-performance/ Sat, 31 Aug 2024 09:03:00 +0000 http://ppchero.com/five-ways-ai-can-improve-copywriting-and-ppc-performance/ Will AI replace copywriters entirely or will it be a tool to make our jobs easier? Learn how to use current AI tech to boost your copywriting and PPC performance.

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]]> 10 Ways to Achieve True Cross-Channel Synergy https://www.ppchero.com/10-ways-to-achieve-true-cross-channel-synergy/ Mon, 20 May 2024 16:11:54 +0000 http://ppchero.com/10-ways-to-achieve-true-cross-channel-synergy/ PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but genuinely possible. When PPC & SEO teams collaborate it enables your business to work towards […]

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]]> How Can PPC Help Inform a Powerful Link-Building Strategy https://www.ppchero.com/how-can-ppc-help-inform-a-powerful-link-building-strategy/ Wed, 28 Sep 2022 12:15:00 +0000 http://ppchero.com/how-can-ppc-help-inform-a-powerful-link-building-strategy/ Competitive link building needs to be informed by all the data at your disposal. Here’s how to leverage PPC data to inform link-building strategies.

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]]> Custom Insights with Custom Columns https://www.ppchero.com/custom-insights-with-custom-columns/ Fri, 03 Jun 2022 12:15:00 +0000 http://ppchero.com/custom-insights-with-custom-columns/ Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.

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]]> Proven Amazon Listing Optimization Tips From a Selling Pro https://www.ppchero.com/proven-amazon-listing-optimization-tips-from-a-selling-pro/ Mon, 30 May 2022 12:15:00 +0000 http://ppchero.com/proven-amazon-listing-optimization-tips-from-a-selling-pro/ Amazon listing optimization is crucial due to growing competition. This article is full of essential tips for SEO. Grow your traffic and generate more profit!

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]]> PPC vs. SEO: Pros and Cons for Startups https://www.ppchero.com/ppc-vs-seo-pros-and-cons-for-startups/ Mon, 16 May 2022 12:15:00 +0000 http://ppchero.com/ppc-vs-seo-pros-and-cons-for-startups/ SEO and PPC both have their place in a startup growth strategy. This article considers the pros and cons of each strategy to help make an informed decision on where to invest your marketing budget.

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]]> Five Easy Ways to Boost Your Local Traffic In 2022 https://www.ppchero.com/five-easy-ways-to-boost-your-local-traffic/ Wed, 11 May 2022 12:15:00 +0000 http://ppchero.com/five-easy-ways-to-boost-your-local-traffic/ Looking to increase local traffic to your website this year? Get started with these five easy best practices.

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]]> 9 PPC Strategies You’ll Learn at Hero Conf London 2022 https://www.ppchero.com/9-ppc-strategies-youll-learn-at-hero-conf-london-2022/ Thu, 05 May 2022 12:15:00 +0000 http://ppchero.com/9-ppc-strategies-youll-learn-at-hero-conf-london-2022/ From A/B testing to measuring and tracking, these Hero Conf London 2022 sessions will help you optimize your marketing strategy.

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