PPC Hero https://www.ppchero.com Thu, 17 Oct 2024 11:19:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How Top of Funnel Paid Search Advertising Can Be Effective https://www.ppchero.com/how-top-of-funnel-paid-search-advertising-can-be-effective/ Thu, 17 Oct 2024 11:19:29 +0000 https://www.ppchero.com/?p=27612 Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve.  Historically PPC has been pitched to businesses as a lower funnel and solely a conversion-driving strategy. It still is. It’s great at doing that, but can PPC successfully drive […]

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]]> Why YouTube Advertising is Essential to Your Marketing Mix https://www.ppchero.com/why-youtube-advertising-is-essential-to-your-marketing-mix/ Mon, 15 Jul 2024 08:41:18 +0000 http://ppchero.com/why-youtube-advertising-is-essential-to-your-marketing-mix/ Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the lasting impact that video advertising has had over the last 80 years. But why YouTube advertising? Is video advertising a must-have for advertisers in 2024? […]

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]]> Advanced Google Ads Techniques To Master In 2024 https://www.ppchero.com/advanced-google-ads-techniques-to-master-in-2024/ Thu, 23 May 2024 12:47:29 +0000 http://ppchero.com/advanced-google-ads-techniques-to-master-in-2024/ We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips […]

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]]> 5 Campaign Red Flags And Why They Matter https://www.ppchero.com/5-campaign-red-flags-and-why-they-matter/ Wed, 15 May 2024 12:30:38 +0000 http://ppchero.com/5-campaign-red-flags-and-why-they-matter/ As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to learn and utilize, optimizing our campaigns can feel overwhelming. Over the years, I’ve narrowed the […]

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