PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Running Performance Max Against Brand is a Waste https://www.ppchero.com/running-performance-max-against-brand-is-a-waste/ Wed, 22 May 2024 15:29:45 +0000 http://ppchero.com/running-performance-max-against-brand-is-a-waste/ If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental. At our PPC agency, Taikun, where […]

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