PPC Hero

Share Of Voice: Why Is It Important?

amine — Tue, 16 Apr 2024 08:16:57 +0000

PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of Voice? And why is it important? By the end of this post, you’ll be in […]

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Competitor Monitoring: 7 ways to keep watch on the competition

prodanov — Wed, 10 Apr 2024 13:56:24 +0000

Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the game.

The post Competitor Monitoring: 7 ways to keep watch on the competition first appeared on PPC Hero.

The Most Expensive Keywords For 2022

mikeschrobo — Mon, 07 Mar 2022 13:15:00 +0000

These must-see charts illustrate how keyword costs are shifting in 2022 and which industries have the highest CPCs.

The post The Most Expensive Keywords For 2022 first appeared on PPC Hero.

TikTok Ads vs. Instagram Reels Ads— Who Takes It All?

csillaborsos — Fri, 04 Mar 2022 13:15:00 +0000

When Instagram Reels rolled out its advertising option, we were eager to test it immediately, in parallel to its biggest rival, TikTok.

The post TikTok Ads vs. Instagram Reels Ads— Who Takes It All? first appeared on PPC Hero.

Tips for an Effective Competitor Landing Page Analysis

Jordan Bishop — Wed, 09 Feb 2022 13:15:00 +0000

Competitor landing page analysis can help you craft a more effective PPC campaign. Here are six actionable tips on how it’s done.

The post Tips for an Effective Competitor Landing Page Analysis first appeared on PPC Hero.

6 Ways To Conduct an In-Depth Competitive Audit in 2022

peterbray — Mon, 07 Feb 2022 13:15:00 +0000

Competitor audit is essential to excel in your industry’s market in 2022. Read more to find out how can carry out an effective competitor audit.

The post 6 Ways To Conduct an In-Depth Competitive Audit in 2022 first appeared on PPC Hero.

How to Perform Content Gap Analysis for Your Brand

David Pagotto — Wed, 20 Oct 2021 12:15:00 +0000

Learn how to conduct a content gap analysis. Discover how to find weak spots in your content marketing and fill in those gaps to get more people to your site.

The post How to Perform Content Gap Analysis for Your Brand first appeared on PPC Hero.

The Most Underutilized Microsoft Advertising Features

Danielle Strouther — Fri, 31 Jul 2020 12:15:00 +0000

Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves.

The post The Most Underutilized Microsoft Advertising Features first appeared on PPC Hero.

Competitor Strategies for Lead Generation – A Case Study

Madison Feldhake — Mon, 29 Jun 2020 12:15:00 +0000

A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.

The post Competitor Strategies for Lead Generation – A Case Study first appeared on PPC Hero.

Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]

Jack Pendergast — Wed, 17 Jun 2020 12:15:00 +0000

Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.

The post Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips] first appeared on PPC Hero.