PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Reduce Ad Copy Mistakes With Ad Content Calendars https://www.ppchero.com/reduce-ad-copy-mistakes-with-ad-content-calendars/ Wed, 10 Jun 2020 12:15:00 +0000 http://ppchero.com/reduce-ad-copy-mistakes-with-ad-content-calendars/ By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.

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]]> Paving Our Way Towards Automated Bidding https://www.ppchero.com/paving-our-way-towards-automated-bidding/ Tue, 10 Mar 2020 12:15:00 +0000 http://ppchero.com/paving-our-way-towards-automated-bidding/ Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.

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]]> A Deep Dive Into Advanced Pivot Tables for PPC https://www.ppchero.com/a-deep-dive-into-advanced-pivot-tables-for-ppc/ Mon, 13 Jan 2020 13:15:00 +0000 http://ppchero.com/a-deep-dive-into-advanced-pivot-tables-for-ppc/ A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables.

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]]> How to Pivot Paid Search Data in Excel https://www.ppchero.com/how-to-pivot-paid-search-data-in-excel/ Mon, 11 Nov 2019 13:15:57 +0000 http://ppchero.com/how-to-pivot-paid-search-data-in-excel/ Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.

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]]> Paid Search Audience Testing: Zero Cost Testing https://www.ppchero.com/audience-testing-zero-cost-testing/ Mon, 15 Jul 2019 12:15:51 +0000 http://ppchero.com/audience-testing-zero-cost-testing/ By layering on different audiences types within Google Ads, you gain valuable knowledge for free.

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]]> How to Prepare Client Contact Changes https://www.ppchero.com/how-to-prepare-client-contact-changes/ Tue, 25 Jun 2019 12:42:27 +0000 http://ppchero.com/how-to-prepare-client-contact-changes/ Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.

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]]> Multi-Brand Strategy for Education: Google Ads https://www.ppchero.com/multi-brand-strategy-for-education-google-ads/ Mon, 22 Apr 2019 12:15:30 +0000 http://ppchero.com/multi-brand-strategy-for-education-google-ads/ Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.

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]]> Paid Search Competitor Strategy – A Negative Keyword Twist https://www.ppchero.com/using-negative-keywords-for-paid-search-competitor-strategy/ Wed, 06 Feb 2019 13:51:26 +0000 http://ppchero.com/using-negative-keywords-for-paid-search-competitor-strategy/ Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!

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]]> Ways to Reduce PPC Spend Without Turning Out the Lights https://www.ppchero.com/ways-to-reduce-ppc-spend/ Mon, 07 Jan 2019 13:48:38 +0000 http://ppchero.com/ways-to-reduce-ppc-spend/ Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns!

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]]> Google Quality Score – Should You Optimize for This Metric? https://www.ppchero.com/importance-of-google-quality-score/ Tue, 18 Sep 2018 13:45:24 +0000 http://ppchero.com/importance-of-google-quality-score/ Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.

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