PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:27:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How to Troubleshoot PPC Performance (Template Download) https://www.ppchero.com/how-to-troubleshoot-ppc-performance-template-download/ Mon, 12 Aug 2019 12:15:03 +0000 http://ppchero.com/how-to-troubleshoot-ppc-performance-template-download/ Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.

<p>The post How to Troubleshoot PPC Performance (Template Download) first appeared on PPC Hero.</p>

]]> Turn Your PPC To-Do List Into a Digital Strategy https://www.ppchero.com/turn-your-ppc-to-do-list-into-a-digital-strategy/ Tue, 18 Jun 2019 12:15:59 +0000 http://ppchero.com/turn-your-ppc-to-do-list-into-a-digital-strategy/ Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer.  This challenge becomes even more relevant in paid search where many of our levers are tactically based.  In many ways the tactics that manifest on your to-do list have already set the stage for your strategy.

<p>The post Turn Your PPC To-Do List Into a Digital Strategy first appeared on PPC Hero.</p>

]]> Tips to Lower Rising Cost Per Click https://www.ppchero.com/tips-to-lower-rising-cost-per-click/ Tue, 09 Apr 2019 12:15:18 +0000 http://ppchero.com/tips-to-lower-rising-cost-per-click/ As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC.  Advertisers worked over the past year to harness automation and understand how to reap the benefits without inflating costs.  However, many advertisers continue to report a rise in despite the downward trend reported industry-wide.  This article will help identify areas that could be the cost of high CPCs

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]]> Keeping Up in the Digital World https://www.ppchero.com/keeping-up-in-the-digital-marketing-world/ Tue, 09 Oct 2018 12:35:37 +0000 http://ppchero.com/keeping-up-in-the-digital-marketing-world/ Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.

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]]> Grow Your Business with a Chatbot https://www.ppchero.com/growing-a-business-with-a-chatbot/ Tue, 01 May 2018 19:00:40 +0000 http://ppchero.com/growing-a-business-with-a-chatbot/ 27% of marketing executives plan to consider the use of a chatbot as part of their 2018 marketing plan. Gain a greater knowledge of how chatbots work and how you can increase visits and engagement with your brand.

<p>The post Grow Your Business with a Chatbot first appeared on PPC Hero.</p>

]]> A 180 of Google Analytics 360 https://www.ppchero.com/a-180-of-google-analytics-360/ Tue, 05 Dec 2017 12:45:55 +0000 http://ppchero.com/a-180-of-google-analytics-360/ The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.

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]]> Making The Case For A Video First Facebook Strategy https://www.ppchero.com/making-the-case-for-a-video-first-facebook-strategy/ Fri, 27 Oct 2017 11:45:14 +0000 http://ppchero.com/making-the-case-for-a-video-first-facebook-strategy/ Time spent watching videos on social is skyrocketing. Facebook predicts 75% of all mobile data will be video by 2020. Time to create a video first strategy.

<p>The post Making The Case For A Video First Facebook Strategy first appeared on PPC Hero.</p>

]]> Google Target Outranking Share Bid Strategy Success https://www.ppchero.com/google-target-outranking-share-bidding-strategy-success/ Thu, 24 Aug 2017 11:45:37 +0000 http://ppchero.com/google-target-outranking-share-bidding-strategy-success/ See results from a successful target outranking share automated bid strategy and learn how to implement it on AdWords campaigns.

<p>The post Google Target Outranking Share Bid Strategy Success first appeared on PPC Hero.</p>

]]> Google, Signature Cocktails, And Audience Labs https://www.ppchero.com/google-audience-lab-ppc-insights/ Tue, 06 Jun 2017 11:45:33 +0000 http://ppchero.com/google-audience-lab-ppc-insights/ Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.

<p>The post Google, Signature Cocktails, And Audience Labs first appeared on PPC Hero.</p>

]]> Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle https://www.ppchero.com/making-the-case-for-the-customer-journey-as-an-important-piece-of-the-digital-puzzle/ Tue, 16 May 2017 11:45:48 +0000 http://ppchero.com/making-the-case-for-the-customer-journey-as-an-important-piece-of-the-digital-puzzle/ A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results.

<p>The post Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle first appeared on PPC Hero.</p>

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