PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Google Unpaid Shopping Traffic – Early Results https://www.ppchero.com/google-unpaid-shopping-traffic-early-results/ Thu, 11 Jun 2020 12:15:00 +0000 http://ppchero.com/google-unpaid-shopping-traffic-early-results/ Free product listings rolled out for most US accounts in April. Since launching free product listings, one brand has increased total click volume by 5.6%.

<p>The post Google Unpaid Shopping Traffic – Early Results first appeared on PPC Hero.</p>

]]> ROAS vs. ROMI: Analyzing Your Digital Strategy https://www.ppchero.com/roas-vs-romi-analyzing-your-digital-strategy/ Mon, 30 Mar 2020 12:15:00 +0000 http://ppchero.com/roas-vs-romi-analyzing-your-digital-strategy/ ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?

<p>The post ROAS vs. ROMI: Analyzing Your Digital Strategy first appeared on PPC Hero.</p>

]]> Google Ads Target CPA Bidding: Benefits & Drawbacks https://www.ppchero.com/google-ads-target-cpa-bidding-benefits-drawbacks/ Tue, 28 Jan 2020 13:15:00 +0000 http://ppchero.com/google-ads-target-cpa-bidding-benefits-drawbacks/ Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.

<p>The post Google Ads Target CPA Bidding: Benefits & Drawbacks first appeared on PPC Hero.</p>

]]> Google Ads New Release: Ad Groups for App Campaigns https://www.ppchero.com/google-ads-new-release-ad-groups-for-app-campaigns/ Mon, 18 Nov 2019 13:15:36 +0000 http://ppchero.com/google-ads-new-release-ad-groups-for-app-campaigns/ Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.

<p>The post Google Ads New Release: Ad Groups for App Campaigns first appeared on PPC Hero.</p>

]]> Top 10 Reasons Why Your Ads Aren’t Showing in Google https://www.ppchero.com/top-10-reasons-why-your-ads-arent-showing-in-google/ Wed, 25 Sep 2019 12:15:48 +0000 http://ppchero.com/top-10-reasons-why-your-ads-arent-showing-in-google/ Is your ad not showing? Check out the top 10 reasons why your ads may not be showing in Google. Start working your way down the list!

<p>The post Top 10 Reasons Why Your Ads Aren’t Showing in Google first appeared on PPC Hero.</p>

]]> Target CPA Bidding: Avoiding Over-Delivery https://www.ppchero.com/target-cpa-bidding-avoiding-over-delivery/ Mon, 05 Aug 2019 12:15:48 +0000 http://ppchero.com/target-cpa-bidding-avoiding-over-delivery/ The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some of which are forced updates).

<p>The post Target CPA Bidding: Avoiding Over-Delivery first appeared on PPC Hero.</p>

]]> Bing Ads Action Extensions: What You Need To Know https://www.ppchero.com/bing-ads-action-extensions-what-you-need-to-know/ Wed, 10 Apr 2019 12:15:32 +0000 http://ppchero.com/bing-ads-action-extensions-what-you-need-to-know/ Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions.  This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.

<p>The post Bing Ads Action Extensions: What You Need To Know first appeared on PPC Hero.</p>

]]> Aligning PPC Tactics & Strategy for Success https://www.ppchero.com/aligning-ppc-tactics-strategy-for-success/ Mon, 18 Feb 2019 15:02:17 +0000 http://ppchero.com/aligning-ppc-tactics-strategy-for-success/ Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.

<p>The post Aligning PPC Tactics & Strategy for Success first appeared on PPC Hero.</p>

]]> Bing Ads Platform Integrating With Yahoo & AOL Search https://www.ppchero.com/bing-ads-platform-integrating-with-yahoo-aol-search/ Thu, 24 Jan 2019 13:50:15 +0000 http://ppchero.com/bing-ads-platform-integrating-with-yahoo-aol-search/ Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.

<p>The post Bing Ads Platform Integrating With Yahoo & AOL Search first appeared on PPC Hero.</p>

]]> PPC Testing: Your Key to Innovation https://www.ppchero.com/using-ppc-testing-for-account-innovation/ Wed, 10 Oct 2018 12:30:48 +0000 http://ppchero.com/using-ppc-testing-for-account-innovation/ Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.

<p>The post PPC Testing: Your Key to Innovation first appeared on PPC Hero.</p>

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