PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:25:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind https://www.ppchero.com/too-busy-to-improve-your-ppc-campaigns-here-are-5-simple-tasks-that-will-change-your-mind/ Mon, 25 May 2009 14:31:29 +0000 http://ppchero.com/too-busy-to-improve-your-ppc-campaigns-here-are-5-simple-tasks-that-will-change-your-mind/ I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category.  But I know that there are a great deal of you out there who are “too busy” to improve your PPC campaigns.  Either out of apathy, stress or maybe you just don’t know […]

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]]> Microsoft Unleashes a Round of Spring Updates for adCenter https://www.ppchero.com/microsoft-unleashes-a-round-of-spring-updates-for-adcente/ Mon, 18 May 2009 13:47:57 +0000 http://ppchero.com/microsoft-unleashes-a-round-of-spring-updates-for-adcente/ Early this morning, the adCenter blog published 5 posts detailing all of the changes they’ve pushed live as part of their Spring 2009 Upgrade.  Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature every other day, the folks at adCenter prefer a mega-upgrade instead.  Guess that adds to […]

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]]> Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking https://www.ppchero.com/learn-how-to-import-your-google-analytics-goals-into-adwords-conversion-tracking/ Mon, 11 May 2009 13:42:50 +0000 http://ppchero.com/learn-how-to-import-your-google-analytics-goals-into-adwords-conversion-tracking/ Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities.  With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality – especially for conversion tracking.  This killed me.  Until now.  It is now possible for […]

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]]> 8 Geo-Targeting Dos and Don’ts You Need to Follow https://www.ppchero.com/8-geo-targeting-dos-donts-follow/ Tue, 05 May 2009 11:00:56 +0000 http://ppchero.com/8-geo-targeting-dos-donts-follow/ Welcome to day 2 of our week-long series on PPC geo-targeting!  When navigating the expansive waters of geo-targeting with pay-per-click, there are about as many tactics to employ as there are locations to target. Choosing the right geo-targeting tactics can be a daunting task. To that end, today I’m going to share 4 Dos and […]

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]]> Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN https://www.ppchero.com/geotargeting-basics-a-howto-guide-on-setting-up-geotargeting-in-google-yahoo-and-msn/ Mon, 04 May 2009 11:00:25 +0000 http://ppchero.com/geotargeting-basics-a-howto-guide-on-setting-up-geotargeting-in-google-yahoo-and-msn/ As part of our week-long series on PPC geo-targeting, today I’m going to showcase the basics of setting up geo-targeting in the “big three” pay-per-click search engines. While the general process for setting up geo-targeting is similar between Google AdWords, Yahoo! Search Marketing and Microsoft adCenter – they do have very unique steps and feature […]

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]]> Highlights From Google’s Content Network CPA Whitepaper https://www.ppchero.com/highlights-from-googles-content-network-cpa-whitepaper/ Tue, 28 Apr 2009 19:42:27 +0000 http://ppchero.com/highlights-from-googles-content-network-cpa-whitepaper/ Early last week, Google released a whitepaper titled, “CPA Performance Trends on the Google Content Network”.  This whitepaper was based on data pulled from nearly 25,000 AdWords accounts around the world from a 12 month period ending November 2008.  That’s a pretty hefty sum of data!  The purpose of the research?  To answer advertiser-based questions […]

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]]> Yes Friends, Google AdWords’ Search Partners Includes Parked Domains https://www.ppchero.com/friends-google-adwords-search-partner-includes-parked-domains/ Thu, 23 Apr 2009 19:37:05 +0000 http://ppchero.com/friends-google-adwords-search-partner-includes-parked-domains/ I’ve been managing PPC campaigns for what seems like a really long time.  I work in Google AdWords every day.  But you know what?  I still learn something new every day.  Sometimes this fact is scary.  So, there is this nifty little thing called Google AdSense for Parked Domains.  It’s a way for domain owners […]

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]]> Bonus! Business.com Adds Conversion Tracking https://www.ppchero.com/bonus-businesscom-adds-conversion-tracking/ Mon, 13 Apr 2009 20:16:27 +0000 http://ppchero.com/bonus-businesscom-adds-conversion-tracking/ For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I’m a fan of Business.com’s Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section.  Because of […]

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]]> Ad Text Testing – a PPC Manager’s Constant Friend and Companion https://www.ppchero.com/ad-text-testing-a-ppc-managers-constant-friend-and-companion/ Tue, 07 Apr 2009 12:15:42 +0000 http://ppchero.com/ad-text-testing-a-ppc-managers-constant-friend-and-companion/ When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that’s a bit grandiose. What I’m getting at is pay-per-click advertising is awash with bells and whistles, hoosits and whatsits (galore) and a million other ways to become distracted from those tools and tasks that provide […]

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]]> Google Updates Search Query Report Functionality: Query Depth = All Queries https://www.ppchero.com/google-updates-search-query-report-functionality-query-depth-all-queries/ Wed, 01 Apr 2009 18:37:54 +0000 http://ppchero.com/google-updates-search-query-report-functionality-query-depth-all-queries/ It’s weird how Google just slips things into the AdWords reporting interface. In the course of pulling some Search Query Reports today, the PPC Hero team discovered that Google now has added a new report setting: Query Depth And don’t you know it, you can choose between Standard (pull the a-typical 1000 “other unique queries” […]

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