PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Finding a Mentor Who Can Alter Your Career Trajectory https://www.ppchero.com/finding-a-mentor-who-can-alter-your-career-trajectory/ Wed, 18 Dec 2019 12:45:53 +0000 http://ppchero.com/finding-a-mentor-who-can-alter-your-career-trajectory/ How do you find the right mentor that can help change your career trajectory? Jeff Allen, President of Hanapin, gives his best tips on finding your mentor.

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]]> Return on Ad Spend, An Unsung Metric https://www.ppchero.com/return-on-ad-spend-an-unsung-metric/ Thu, 31 May 2018 17:29:46 +0000 http://ppchero.com/return-on-ad-spend-an-unsung-metric/ Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance.

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]]> Knowing When It’s Time To Explore New PPC Engines https://www.ppchero.com/knowing-when-its-time-to-explore-new-ppc-engines/ Tue, 29 Mar 2016 07:45:10 +0000 http://ppchero.com/knowing-when-its-time-to-explore-new-ppc-engines/ Read about my 4 favorite ways to determine if it’s time to accelerate your growth strategy by exploring new PPC engines.

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]]> Index Census And Trends Data For PPC Performance Insights https://www.ppchero.com/index-census-and-trends-data-for-ppc-performance-insights/ Tue, 13 Oct 2015 07:45:39 +0000 http://ppchero.com/index-census-and-trends-data-for-ppc-performance-insights/ How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.

<p>The post Index Census And Trends Data For PPC Performance Insights first appeared on PPC Hero.</p>

]]> Determining The When And How Of Cross-Channel Budget Allocation https://www.ppchero.com/determining-the-when-and-how-of-cross-channel-budget-allocation/ Thu, 17 Sep 2015 07:45:45 +0000 http://ppchero.com/determining-the-when-and-how-of-cross-channel-budget-allocation/ Learn when and how you can branch out your PPC spend from solely just Google into other channels.

<p>The post Determining The When And How Of Cross-Channel Budget Allocation first appeared on PPC Hero.</p>

]]> Building A Team By Sharing The Good https://www.ppchero.com/building-a-team-by-sharing-the-good/ Wed, 12 Aug 2015 11:45:21 +0000 http://ppchero.com/building-a-team-by-sharing-the-good/ Jeff Allen's email to Hanapin is the result of wanting to change up his mood after feeling bummed out by losing a couple folks who were great teammates.

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]]> Tough Decisions Vs. Decisions With Tough Outcomes https://www.ppchero.com/tough-decisions-vs-decisions-with-tough-outcomes/ Wed, 15 Jul 2015 11:45:47 +0000 http://ppchero.com/tough-decisions-vs-decisions-with-tough-outcomes/ The discussion about making tough decisions is, I believe, misguided because it focuses on the wrong type of difficult decisions.

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]]> The 3i’s Of Real, Sustainable Improvement https://www.ppchero.com/the-3is-of-real-sustainable-improvement/ Fri, 19 Jun 2015 11:45:40 +0000 http://ppchero.com/the-3is-of-real-sustainable-improvement/ Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.

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]]> Using Auction Competitors To Tell a Business Story https://www.ppchero.com/using-auction-competitors-to-tell-a-business-story/ Thu, 09 Apr 2015 11:45:29 +0000 http://ppchero.com/using-auction-competitors-to-tell-a-business-story/ There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more.

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]]> Scaling Yourself By Simplifying Your Ideas https://www.ppchero.com/scaling-yourself-by-simplifying-your-ideas/ Tue, 24 Feb 2015 13:01:51 +0000 http://ppchero.com/scaling-yourself-by-simplifying-your-ideas/ Find out what one lesson Jeff Allen learned in his first year as President of Hanapin Marketing that he uses almost every day.

<p>The post Scaling Yourself By Simplifying Your Ideas first appeared on PPC Hero.</p>

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