PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 New LinkedIn Ads Features Every B2B Advertiser Should Know https://www.ppchero.com/new-linkedin-ads-features-every-b2b-advertiser-should-know/ Tue, 25 Aug 2020 12:15:00 +0000 http://ppchero.com/new-linkedin-ads-features-every-b2b-advertiser-should-know/ One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.

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]]> Early LinkedIn Conversation Ads Results https://www.ppchero.com/early-linkedin-conversation-ads-results/ Wed, 29 Jul 2020 12:15:00 +0000 http://ppchero.com/early-linkedin-conversation-ads-results/ This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.

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]]> July Updates to Paid Advertising Platforms https://www.ppchero.com/july-updates-to-paid-advertising-platforms/ Tue, 30 Jul 2019 15:52:25 +0000 http://ppchero.com/july-updates-to-paid-advertising-platforms/ July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google […]

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]]> New Research! The State of Paid Social https://www.ppchero.com/new-research-the-state-of-paid-social-2/ Tue, 25 Jun 2019 15:00:42 +0000 http://ppchero.com/new-research-the-state-of-paid-social-2/ The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.

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]]> New from LinkedIn: 2018 Year In Review https://www.ppchero.com/linkedin-2018-changes-updates/ Tue, 12 Feb 2019 13:23:02 +0000 http://ppchero.com/linkedin-2018-changes-updates/ A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.

<p>The post New from LinkedIn: 2018 Year In Review first appeared on PPC Hero.</p>

]]> Best Practices for LinkedIn Sponsored InMail Campaigns https://www.ppchero.com/linkedin-sponsored-inmail-campaign-best-practices/ Tue, 16 Oct 2018 12:45:39 +0000 http://ppchero.com/linkedin-sponsored-inmail-campaign-best-practices/ To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.

<p>The post Best Practices for LinkedIn Sponsored InMail Campaigns first appeared on PPC Hero.</p>

]]> How to Lower Your Cost Per View for LinkedIn Video Ads https://www.ppchero.com/how-to-lower-cost-per-view-for-linkedin-video-ads/ Thu, 06 Sep 2018 12:46:04 +0000 http://ppchero.com/how-to-lower-cost-per-view-for-linkedin-video-ads/ We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

<p>The post How to Lower Your Cost Per View for LinkedIn Video Ads first appeared on PPC Hero.</p>

]]> Linking Up With LinkedIn: A Beginner’s Guide https://www.ppchero.com/linking-up-with-linkedin-a-beginners-guide/ Wed, 26 Oct 2016 11:45:01 +0000 http://ppchero.com/linking-up-with-linkedin-a-beginners-guide/ With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.

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]]> Using LinkedIn To Expand Your Network of Opportunities https://www.ppchero.com/using-linkedin-to-expand-your-network-of-opportunities/ Fri, 22 Apr 2016 07:45:24 +0000 http://ppchero.com/using-linkedin-to-expand-your-network-of-opportunities/ For someone working to create strong partnerships for your company, it’s crucial to do anything and everything to make connections and expand your network.

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]]> [Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On! https://www.ppchero.com/toolkit-16-awesome-social-resources-you-dont-want-to-turn-your-back-on/ Thu, 16 Apr 2015 14:30:17 +0000 http://ppchero.com/toolkit-16-awesome-social-resources-you-dont-want-to-turn-your-back-on/ This toolkit includes over 16 whitepapers, webinar recordings, guides, checklists, and blog posts, right at your fingertips.

<p>The post [Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On! first appeared on PPC Hero.</p>

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