PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:27:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 You may be a potential nightmare PPC client if… https://www.ppchero.com/statements-to-be-wary-of-when-selling-ppc/ Wed, 30 Aug 2017 11:45:08 +0000 http://ppchero.com/statements-to-be-wary-of-when-selling-ppc/ If you sell PPC services or are looking for a new PPC agency, here are 8 partnership-killing statements to be wary of.

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]]> Attribution is Awesome! Here’s Why It’s Terrible https://www.ppchero.com/attribution-is-awesome-heres-why-its-terrible/ Fri, 05 May 2017 11:45:52 +0000 http://ppchero.com/attribution-is-awesome-heres-why-its-terrible/ Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.

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]]> Reflections Of A PPCer At The End Of The World…Errr, 2016 https://www.ppchero.com/reflections-of-a-ppcer-at-the-end-of-the-world-errr-2016/ Tue, 20 Dec 2016 18:00:56 +0000 http://ppchero.com/reflections-of-a-ppcer-at-the-end-of-the-world-errr-2016/ I will personally look back on 2016 with some serious mixed emotions. Read on for my thoughts on PPC and Digital Marketing as well as a look toward 2017.

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]]> Shopping Ads Confession: I Think Custom Labels Are Overrated https://www.ppchero.com/shopping-ads-confession-i-think-custom-labels-are-overrated/ Fri, 06 May 2016 07:45:40 +0000 http://ppchero.com/shopping-ads-confession-i-think-custom-labels-are-overrated/ I rarely use custom labels in Shopping ads. Find out why!

<p>The post Shopping Ads Confession: I Think Custom Labels Are Overrated first appeared on PPC Hero.</p>

]]> The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients https://www.ppchero.com/the-beginners-guide-to-a-full-ppc-account-setup-for-smb-ecommerce-clients/ Tue, 26 Jan 2016 07:45:51 +0000 http://ppchero.com/the-beginners-guide-to-a-full-ppc-account-setup-for-smb-ecommerce-clients/ I'd like to present the way that I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference.

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]]> It’s Time For PPC To Stop Ignoring Client Management https://www.ppchero.com/its-time-for-ppc-to-stop-ignoring-client-management/ Mon, 28 Dec 2015 07:45:23 +0000 http://ppchero.com/its-time-for-ppc-to-stop-ignoring-client-management/ The purpose of this post is to draw our attention to a dangerous shift and call the PPC community back to a more balanced view of our beloved industry.

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]]> 5 Things I Learned About International PPC From HeroConf London https://www.ppchero.com/5-things-i-learned-about-international-ppc-from-heroconf-london/ Thu, 05 Nov 2015 12:05:28 +0000 http://ppchero.com/5-things-i-learned-about-international-ppc-from-heroconf-london/ I'd like to share 5 takeaways I learned about International PPC during Hero Conf in London.

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]]> Love Your In-House PPC Employee? Pay Them More https://www.ppchero.com/love-your-in-house-ppc-employee-pay-them-more/ Tue, 29 Sep 2015 07:45:04 +0000 http://ppchero.com/love-your-in-house-ppc-employee-pay-them-more/ I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.

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]]> Going It Alone – Should You Become An Independent PPC Operator? https://www.ppchero.com/going-it-alone-should-you-become-an-independent-ppc-operator/ Mon, 10 Aug 2015 11:35:47 +0000 http://ppchero.com/going-it-alone-should-you-become-an-independent-ppc-operator/ Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.

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]]> Why The Case Study Needs to Die When Selling PPC https://www.ppchero.com/why-the-case-study-needs-to-die-when-selling-ppc/ Wed, 08 Jul 2015 11:45:05 +0000 http://ppchero.com/why-the-case-study-needs-to-die-when-selling-ppc/ Is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not.

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