PPC Hero https://www.ppchero.com Fri, 06 Sep 2024 09:44:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 5 Crucial Considerations for YouTube Advertising in 2024 https://www.ppchero.com/5-crucial-considerations-for-youtube-advertising-in-2024/ Fri, 30 Aug 2024 09:04:38 +0000 https://ppchero.com/5-crucial-considerations-for-youtube-advertising-in-2024/ With users and daily views in the billions, YouTube is a video platform to rival any streaming service. This also makes it one of Google’s most lucrative sources of ad inventory. YouTube advertising recorded $8.66 billion in revenue in just the second quarter of 2024. Businesses look at numbers like that and see potential customers, […]

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]]> How to enhance your paid search with audience targeting https://www.ppchero.com/broaden-the-scope-of-paid-search-with-audience-targeting/ Wed, 17 Jul 2024 13:56:39 +0000 http://ppchero.com/broaden-the-scope-of-paid-search-with-audience-targeting/ To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers don’t consider that they can use paid search a bit further up in the funnel […]

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