PPC Hero https://www.ppchero.com Thu, 28 Nov 2024 14:09:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 The Ultimate Guide to Cookies & Marketing Consent Management Platforms https://www.ppchero.com/the-ultimate-guide-to-cookie-marketing-consent-management-platforms/ Fri, 14 Jun 2024 12:32:21 +0000 http://ppchero.com/the-ultimate-guide-to-cookie-marketing-consent-management-platforms/ Data privacy regulations are becoming increasingly stringent. Consent Management Platforms (CMPs) are playing an ever more pivotal role in facilitating compliance and fostering trust between businesses and their users. These platforms provide mechanisms for obtaining, managing, and documenting user consent for data processing activities, particularly in the context of cookies and online tracking technologies. Overview […]

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]]> Ultimate Guide to Product Data Feed Management https://www.ppchero.com/ultimate-guide-to-product-data-feed-management/ Fri, 24 May 2024 12:37:50 +0000 http://ppchero.com/ultimate-guide-to-product-data-feed-management/ From the early days of simple online catalogs to today’s dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the […]

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]]> The Ultimate Guide to Click Fraud – How to Detect Click Fraud. https://www.ppchero.com/the-ultimate-guide-to-click-fraud/ Mon, 13 May 2024 09:27:28 +0000 http://ppchero.com/the-ultimate-guide-to-click-fraud/ Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when an individual, script, or program maliciously clicks on an online advertisement without any genuine interest in the offer behind the click.  This deceptive practice drains advertising budgets and skews […]

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]]> Critical Display Error in Brand Safety Metrics On Twitter/X Corrected https://www.ppchero.com/critical-display-error-in-brand-safety-metrics-on-twitter-x-corrected/ Sat, 13 Apr 2024 07:04:48 +0000 http://ppchero.com/critical-display-error-in-brand-safety-metrics-on-twitter-x-corrected/ In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-party company known for verifying brand safety metrics. The error, identified in the graphical display of the Brand Safety Rate on X’s dashboard, persisted […]

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]]> A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000 https://www.ppchero.com/a-history-of-google-adwords-and-google-ads-revolutionizing-digital-advertising-marketing-since-2000/ Thu, 11 Apr 2024 08:16:38 +0000 http://ppchero.com/a-history-of-google-adwords-and-google-ads-revolutionizing-digital-advertising-marketing-since-2000/ What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach their target audience online. If you’re your looking for a guide on how to use […]

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]]> You Can Now Buy Ads On Roku, Samsung and NBCUniversal Through LinkedIn’s Campaign Manager https://www.ppchero.com/you-can-now-buy-ads-on-roku-samsung-and-nbcuniversal-through-linkedins-campaign-manager/ Fri, 05 Apr 2024 12:56:55 +0000 http://ppchero.com/you-can-now-buy-ads-on-roku-samsung-and-nbcuniversal-through-linkedins-campaign-manager/ LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality they’ve added to the campaign manager platform. You can read more about what’s been announced on their website. Penny Price, VP, Marketing Solutions at LinkedIn told […]

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]]> brightonSEO acquiring SearchLove, Hero Conf and PPC Hero from BrainLabs https://www.ppchero.com/brightonseo-acquiring-searchlove-heroconf-and-ppc-hero-from-brainlabs/ Wed, 03 Apr 2024 14:00:00 +0000 http://ppchero.com/brightonseo-acquiring-searchlove-heroconf-and-ppc-hero-from-brainlabs/ Rough Agenda, the organisers of brightonSEO, the world’s largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference series Hero Conf and the international search marketing events SearchLove from BrainLabs. Rough Agenda will take over the event series and the PPC Hero website immediately. Hero Conf will take […]

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]]> Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France https://www.ppchero.com/google-ads-vehicle-listing-ads-vla-now-live-in-the-uk-germany-france/ Mon, 01 Apr 2024 09:21:48 +0000 http://ppchero.com/google-ads-vehicle-listing-ads-vla-now-live-in-the-uk-germany-france/ Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and ES following in Q2. Previously it’d only been available in open beta in the US, […]

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]]> PPC Advertisers Guide To Google Consent Mode V2 https://www.ppchero.com/ppc-advertisers-guide-to-google-consent-mode-v2/ Thu, 28 Mar 2024 13:21:00 +0000 http://ppchero.com/ppc-advertisers-guide-to-google-consent-mode-v2/ This update is not merely a technical enhancement but a robust response to the stringent privacy regulations and changing user preferences. With a compliance deadline set for March 2024, it’s crucial for websites utilizing Google services to understand and implement Google Consent Mode V2, ensuring alignment with global data privacy standards. Understanding Google Consent Mode […]

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]]> Google change the meaning of “Top Ads” https://www.ppchero.com/google-change-the-meaning-of-top-ads/ Thu, 28 Mar 2024 00:14:04 +0000 http://ppchero.com/google-change-the-meaning-of-top-ads/ What is Top Ads in world of Google? well it’s changed. Today Ginny Martin, Ads Product Liaison at Google shared a subtle but potential significant change of definition of Top Ads. If your deep in the detail of paid search campaigns on Google this is the kind of tweak that’s easy to miss. Now Google’s […]

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