PPC Hero https://www.ppchero.com Thu, 28 Nov 2024 14:02:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Make an impact: How to design great PowerPoint slides for your Hero Conf, brightonSEO or MeasureFest talk https://www.ppchero.com/make-an-impact-how-to-design-great-powerpoint-slides-for-your-hero-conf-brightonseo-or-measurefest-talk/ Fri, 06 Sep 2024 07:59:58 +0000 https://ppchero.com/make-an-impact-how-to-design-great-powerpoint-slides-for-your-hero-conf-brightonseo-or-measurefest-talk/ Creating impactful PowerPoint slides is essential for delivering a memorable and effective presentation at conferences like Hero Conf. This guide will walk you through the key principles of slide design, storytelling techniques, and best practices to ensure your content resonates with your audience. 1. Start with Storytelling 2. Know Your Audience 3. PowerPoint Slides Design […]

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]]> The Ultimate Guide to Retail Media Network Advertising https://www.ppchero.com/the-ultimate-guide-to-retail-media-network-advertising/ Thu, 25 Jul 2024 22:32:31 +0000 http://ppchero.com/the-ultimate-guide-to-retail-media-network-advertising/ Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail […]

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]]> Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers https://www.ppchero.com/leveraging-customer-match-for-enhanced-paid-search-campaigns-a-guide-for-experienced-advertisers/ Tue, 23 Jul 2024 09:01:25 +0000 http://ppchero.com/leveraging-customer-match-for-enhanced-paid-search-campaigns-a-guide-for-experienced-advertisers/ As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google’s Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing customers. Here’s how you can optimize your campaigns using Customer Match to stay ahead in […]

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]]> Hero Conf is back – join us in San Diego this November https://www.ppchero.com/hero-conf-is-back-join-us-in-san-diego-this-november/ Wed, 03 Apr 2024 09:34:34 +0000 http://ppchero.com/hero-conf-is-back-join-us-in-san-diego-this-november/ As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda – the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and that I’ve admired since attending the first London Hero Conf many year ago. And we’re […]

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]]> Mastering Lead Generation in Paid Search Advertising https://www.ppchero.com/mastering-lead-generation-in-paid-search-advertising/ Fri, 22 Mar 2024 15:32:55 +0000 http://ppchero.com/mastering-lead-generation-in-paid-search-advertising/ Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we’ll dive […]

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