PPC Hero

LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations

Jenna Kelly — Thu, 03 Dec 2020 14:15:00 +0000

LinkedIn Events is an elegant solution to driving registrants to online events. Learn a LinkedIn Event strategy that will set your audience’s interest ablaze!

The post LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations first appeared on PPC Hero.

Funnel.io Setup Tips For Marketing Reports

Jenna Kelly — Thu, 03 Sep 2020 12:15:00 +0000

Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io.

The post Funnel.io Setup Tips For Marketing Reports first appeared on PPC Hero.

Tips for Building Expansion Proposals

Jenna Kelly — Mon, 06 Jul 2020 12:15:00 +0000

This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.

The post Tips for Building Expansion Proposals first appeared on PPC Hero.

Ad Copy Tips For the COVID Era

Jenna Kelly — Wed, 13 May 2020 12:15:00 +0000

Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider.

The post Ad Copy Tips For the COVID Era first appeared on PPC Hero.

A Quick Look at Walmart Media and Spiceworks

Jenna Kelly — Wed, 18 Mar 2020 12:15:00 +0000

Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.

The post A Quick Look at Walmart Media and Spiceworks first appeared on PPC Hero.

Google Merchant Center Disapproval: A GTIN Story

Jenna Kelly — Wed, 13 Nov 2019 13:15:41 +0000

I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our shopping campaigns in Google Ads. If you manage shopping campaigns, you’ve likely been impacted by […]

The post Google Merchant Center Disapproval: A GTIN Story first appeared on PPC Hero.

“All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads

Jenna Kelly — Tue, 28 May 2019 12:15:28 +0000

Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress.

The post “All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads first appeared on PPC Hero.

Building a Simple Ad Creative Matrix Template

Jenna Kelly — Mon, 08 Apr 2019 12:15:37 +0000

Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized!

The post Building a Simple Ad Creative Matrix Template first appeared on PPC Hero.

3 Essential Excel Practices for Formatting

Jenna Kelly — Tue, 19 Mar 2019 12:15:17 +0000

In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing.

The post 3 Essential Excel Practices for Formatting first appeared on PPC Hero.

How are Your Best Practices Holding Up In 2019?

Jenna Kelly — Thu, 21 Feb 2019 13:15:11 +0000

Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top of your game.

The post How are Your Best Practices Holding Up In 2019? first appeared on PPC Hero.