PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 March 2021 Updates to Paid Media Platforms https://www.ppchero.com/march-2021-updates-to-paid-media-platforms/ Thu, 08 Apr 2021 16:47:28 +0000 http://ppchero.com/march-2021-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest from all of the major platforms.  Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for […]

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]]> Review Ads on Social for eCommerce Brands [Case Study] https://www.ppchero.com/review-ads-on-social-for-ecommerce-brands-case-study/ Tue, 12 Jan 2021 14:15:00 +0000 http://ppchero.com/review-ads-on-social-for-ecommerce-brands-case-study/ One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.

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]]> Top-of-Funnel YouTube Audiences for B2B https://www.ppchero.com/top-of-funnel-youtube-audiences-for-b2b/ Tue, 20 Oct 2020 12:15:00 +0000 http://ppchero.com/top-of-funnel-youtube-audiences-for-b2b/ For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.

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]]> Build Custom Reports in Google Analytics https://www.ppchero.com/build-custom-reports-in-google-analytics/ Thu, 13 Aug 2020 12:15:00 +0000 http://ppchero.com/build-custom-reports-in-google-analytics/ Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.

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]]> Competitor Strategies for Lead Generation – A Case Study https://www.ppchero.com/competitor-strategies-for-lead-generation-a-case-study/ Mon, 29 Jun 2020 12:15:00 +0000 http://ppchero.com/competitor-strategies-for-lead-generation-a-case-study/ A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.

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]]> Audit Google Display Placements Like a Boss https://www.ppchero.com/audit-google-display-placements-like-a-boss/ Wed, 27 May 2020 12:15:00 +0000 http://ppchero.com/audit-google-display-placements-like-a-boss/ Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.

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]]> Hulu Advertising: What You Need to Know About It https://www.ppchero.com/hulu-advertising-what-you-need-to-know-about-it/ Tue, 07 Apr 2020 12:15:00 +0000 http://ppchero.com/hulu-advertising-what-you-need-to-know-about-it/ Hulu: you know it, you love it, you probably binge it (guilty). Here's what you need to know about advertising on it.

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]]> Getting Ahead of the Voice Search Revolution https://www.ppchero.com/getting-ahead-of-the-voice-search-revolution/ Wed, 26 Feb 2020 13:15:00 +0000 http://ppchero.com/getting-ahead-of-the-voice-search-revolution/ New year, new client goals…and the voice search revolution is picking up its stride.

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