PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Google Is Retiring tCPA and tROAS Bidding Strategies https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/ Wed, 10 Mar 2021 12:05:00 +0000 http://ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/ Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively.

<p>The post Google Is Retiring tCPA and tROAS Bidding Strategies first appeared on PPC Hero.</p>

]]> February 2021 Updates to Paid Media Platforms https://www.ppchero.com/february-2021-updates-to-paid-media-platforms/ Thu, 04 Mar 2021 17:55:22 +0000 http://ppchero.com/february-2021-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms.

<p>The post February 2021 Updates to Paid Media Platforms first appeared on PPC Hero.</p>

]]> How to Find Missing Search Terms for Google Ads https://www.ppchero.com/how-to-find-missing-search-terms-for-google-ads/ Fri, 09 Oct 2020 12:15:00 +0000 http://ppchero.com/how-to-find-missing-search-terms-for-google-ads/ Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.

<p>The post How to Find Missing Search Terms for Google Ads first appeared on PPC Hero.</p>

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