PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Google Display Network Best Practices In A First-Party Cookie World https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/ Wed, 24 Mar 2021 13:15:00 +0000 http://ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/ With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare?

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]]> BMM Keywords are Dead: Google Ads Latest Update https://www.ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/ Fri, 05 Feb 2021 15:22:24 +0000 http://ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/ Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.

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]]> Smart Shopping for the Holidays – A Test & Learn Approach https://www.ppchero.com/smart-shopping-for-the-holidays-a-test-learn-approach/ Mon, 30 Nov 2020 14:40:00 +0000 http://ppchero.com/smart-shopping-for-the-holidays-a-test-learn-approach/ Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.

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]]> How To Create State-of-the-Art Campaign Proposals https://www.ppchero.com/state-of-the-art-campaign-proposals-how-to/ Mon, 12 Oct 2020 12:15:00 +0000 http://ppchero.com/state-of-the-art-campaign-proposals-how-to/ One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.

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]]> Strengthen Your Brand In Unprecedented Times https://www.ppchero.com/strengthen-your-brand-in-unprecedented-times/ Mon, 03 Aug 2020 12:15:00 +0000 http://ppchero.com/strengthen-your-brand-in-unprecedented-times/ This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.

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]]> Adjust Your Small Business Strategy With Google Analytics https://www.ppchero.com/adjust-your-small-business-strategy-with-google-analytics/ Tue, 23 Jun 2020 12:15:00 +0000 http://ppchero.com/adjust-your-small-business-strategy-with-google-analytics/ Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.

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]]> Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers https://www.ppchero.com/create-google-display-countdown-ads-using-rules-getting-creative-with-ad-customizers/ Tue, 26 May 2020 12:15:00 +0000 http://ppchero.com/create-google-display-countdown-ads-using-rules-getting-creative-with-ad-customizers/ Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!

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]]> What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19) https://www.ppchero.com/what-nonprofits-taught-me-about-social-media-marketing/ Wed, 01 Apr 2020 12:15:00 +0000 http://ppchero.com/what-nonprofits-taught-me-about-social-media-marketing/ The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.

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