PPC Hero

Master Your Bid Strategies In Google Search Ads 360

Matt Umbro — Wed, 07 Apr 2021 12:15:00 +0000

SA 360 has features that aren’t available in standard Google Ads accounts or are more sophisticated. Bid strategies are one feature that makes SA 360 so powerful.

The post Master Your Bid Strategies In Google Search Ads 360 first appeared on PPC Hero.

Why You Need To Be Using Google Ads Bid Automation

Matt Umbro — Wed, 27 Jan 2021 14:15:00 +0000

When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.

The post Why You Need To Be Using Google Ads Bid Automation first appeared on PPC Hero.

4 Google Ads Automated Rules To Try

Matt Umbro — Mon, 24 Feb 2020 14:17:00 +0000

Learn four Google Ads automated rules that will help with account management.

The post 4 Google Ads Automated Rules To Try first appeared on PPC Hero.

The Great Brand Keyword Debate: What You Need To Consider

Matt Umbro — Fri, 06 Sep 2019 12:15:32 +0000

We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it is allowed and has strategic advantages.

The post The Great Brand Keyword Debate: What You Need To Consider first appeared on PPC Hero.

What Is A Good Click Through Rate (CTR)?

Matt Umbro — Sat, 15 Jun 2019 13:15:00 +0000

You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.

The post What Is A Good Click Through Rate (CTR)? first appeared on PPC Hero.

How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%

Matt Umbro — Fri, 03 Aug 2018 12:30:43 +0000

Explore how ad customizers were utilized to decrease a client's CPL by 34%.

The post How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34% first appeared on PPC Hero.

Live Blogging Google Marketing Next 2017

Matt Umbro — Fri, 19 May 2017 13:38:44 +0000

Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event and we'll have you covered.

The post Live Blogging Google Marketing Next 2017 first appeared on PPC Hero.

Happy 10 Year Anniversary PPC Hero

Matt Umbro — Sun, 12 Mar 2017 11:45:34 +0000

PPC Hero is dedicated to providing top-notch content on a daily basis in order to give you the tips, tools, and initiatives to run your own successful PPC campaigns.

The post Happy 10 Year Anniversary PPC Hero first appeared on PPC Hero.

A Tale Of 2 Internships

Matt Umbro — Tue, 29 Nov 2016 12:45:38 +0000

The most important takeaway from my Hanapin experience is that I shouldn’t settle for anything less than a workplace that appreciates me as much as I appreciate it.

The post A Tale Of 2 Internships first appeared on PPC Hero.

So You Want To Be An Industry Thought Leader? Here’s What To Do

Matt Umbro — Wed, 14 Sep 2016 11:45:47 +0000

Knowing that it will take hard work and effort, there are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinion.

The post So You Want To Be An Industry Thought Leader? Here’s What To Do first appeared on PPC Hero.