PPC Hero

Dynamic Search Ads For Beginners

Shannon Macklin — Wed, 13 Jan 2021 14:15:23 +0000

Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

The post Dynamic Search Ads For Beginners first appeared on PPC Hero.

How To Navigate Google Optimize – A Free Website Optimization Tool

Shannon Macklin — Thu, 16 Jul 2020 12:45:00 +0000

This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.

The post How To Navigate Google Optimize – A Free Website Optimization Tool first appeared on PPC Hero.

3 Connections Between Paid Search and CRO

Shannon Macklin — Wed, 15 Apr 2020 12:15:00 +0000

There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilizing both the user experience will be maximized.

The post 3 Connections Between Paid Search and CRO first appeared on PPC Hero.

When To Create New PPC Campaigns

Shannon Macklin — Thu, 27 Feb 2020 13:15:50 +0000

In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.

The post When To Create New PPC Campaigns first appeared on PPC Hero.

3 Must-Dos When Tracking Multiple Conversion Actions

Shannon Macklin — Mon, 07 Oct 2019 12:49:13 +0000

Three must-dos that will help you to keep balance when multiple conversion actions are at play. It’s our job to make ourselves an extension of our client's marketing team and learn, learn, learn.

The post 3 Must-Dos When Tracking Multiple Conversion Actions first appeared on PPC Hero.

When National News Impacts Your Client

Shannon Macklin — Thu, 25 Jul 2019 12:15:50 +0000

Staying up-to-date on the latest events that may impact our clients in a negative or positive way.

The post When National News Impacts Your Client first appeared on PPC Hero.

Sticky Notes, To-Do Lists, Status Docs – Oh my!

Shannon Macklin — Wed, 19 Jun 2019 12:15:11 +0000

In the world of PPC, you have to be organized in some way, shape, or form.
In this post, I’m going to walk through the art of status docs, stick notes, and to-do lists.

The post Sticky Notes, To-Do Lists, Status Docs – Oh my! first appeared on PPC Hero.

Adjusting Between E-Commerce and Lead Generation

Shannon Macklin — Tue, 16 Apr 2019 12:15:45 +0000

If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.

The post Adjusting Between E-Commerce and Lead Generation first appeared on PPC Hero.

How Google Determines Which Ads To Serve

Shannon Macklin — Mon, 29 Oct 2018 13:28:12 +0000

Explore the factors that go into how Google determines which ad to show with the search results.

The post How Google Determines Which Ads To Serve first appeared on PPC Hero.

Are Coupons and Promotions Worth Your Time?

Shannon Macklin — Mon, 02 Jul 2018 12:30:12 +0000

Do coupons and promotions actually work in paid search? As it is for most things in digital, the short answer is that it depends on the business.

The post Are Coupons and Promotions Worth Your Time? first appeared on PPC Hero.