PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments https://www.ppchero.com/how-to-merge-your-adobe-google-data-for-making-audience-bid-adjustments/ Fri, 21 May 2021 12:15:00 +0000 http://ppchero.com/how-to-merge-your-adobe-google-data-for-making-audience-bid-adjustments/ This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.

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]]> How To Set Up Time Of Day Bid Adjustments https://www.ppchero.com/how-to-set-up-time-of-day-bid-adjustments/ Wed, 30 Dec 2020 14:15:00 +0000 http://ppchero.com/how-to-set-up-time-of-day-bid-adjustments/ One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.

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]]> How Will Google Ads Limiting Search Terms Affect Account Managers? https://www.ppchero.com/how-will-google-ads-limiting-search-terms-affect-account-managers/ Thu, 08 Oct 2020 12:15:00 +0000 http://ppchero.com/how-will-google-ads-limiting-search-terms-affect-account-managers/ One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.

<p>The post How Will Google Ads Limiting Search Terms Affect Account Managers? first appeared on PPC Hero.</p>

]]> Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips] https://www.ppchero.com/sustaining-client-relationships-when-marketing-budgets-are-low-3-tips/ Wed, 17 Jun 2020 12:15:00 +0000 http://ppchero.com/sustaining-client-relationships-when-marketing-budgets-are-low-3-tips/ Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.

<p>The post Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips] first appeared on PPC Hero.</p>

]]> TikTok Advertising: Should You Test It? https://www.ppchero.com/tiktok-advertising-should-you-test-it/ Fri, 15 May 2020 12:15:00 +0000 http://ppchero.com/tiktok-advertising-should-you-test-it/ TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.

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]]> Amazon & Google: Affects Of COVID-19 On Digital Marketing https://www.ppchero.com/amazon-google-affects-of-covid-19-on-digital-marketing/ Thu, 02 Apr 2020 12:15:20 +0000 http://ppchero.com/amazon-google-affects-of-covid-19-on-digital-marketing/ We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being.

<p>The post Amazon & Google: Affects Of COVID-19 On Digital Marketing first appeared on PPC Hero.</p>

]]> 2020 Amazon Advertising Updates You Need To Know About https://www.ppchero.com/2020-amazon-advertising-updates-you-need-to-know-about/ Wed, 19 Feb 2020 13:15:00 +0000 http://ppchero.com/2020-amazon-advertising-updates-you-need-to-know-about/ Amazon is making changes across the entire platform. Here’s a round-up for what to be aware of and how these changes will affect your account.

<p>The post 2020 Amazon Advertising Updates You Need To Know About first appeared on PPC Hero.</p>

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