PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Search Advertising 2.0 is Here. Did You Adjust Yet? https://www.ppchero.com/search-advertising-2-0-is-here-did-you-adjust-yet/ Thu, 25 Aug 2022 14:00:00 +0000 http://ppchero.com/search-advertising-2-0-is-here-did-you-adjust-yet/ The most critical mistake you can make in the new search world full of automation, such as smart bidding and responsive ads, is over-segmenting your campaigns.

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]]> Privacy Issues And The Return Of Branding https://www.ppchero.com/privacy-issues-and-the-return-of-branding/ Wed, 01 Sep 2021 12:15:00 +0000 http://ppchero.com/privacy-issues-and-the-return-of-branding/ Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise.

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]]> How To Calculate Effective Click-Thru Rate https://www.ppchero.com/how-to-calculate-effective-click-thru-rate/ Tue, 29 Dec 2020 14:47:01 +0000 http://ppchero.com/how-to-calculate-effective-click-thru-rate/ Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.

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]]> A New Campaign Structure for eCommerce Brands https://www.ppchero.com/a-new-campaign-structure-for-ecommerce-brands/ Wed, 28 Oct 2020 13:15:00 +0000 http://ppchero.com/a-new-campaign-structure-for-ecommerce-brands/ One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads.

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]]> 3 Areas Of Digital Advertising That Are STILL Problematic https://www.ppchero.com/3-problematic-areas-of-digital-advertising/ Mon, 17 Aug 2020 12:15:00 +0000 http://ppchero.com/3-problematic-areas-of-digital-advertising/ Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.

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]]> 3 Ad Copy Considerations That Actually Make a Difference https://www.ppchero.com/3-ad-copy-considerations-that-actually-make-a-difference/ Wed, 24 Jun 2020 12:15:00 +0000 http://ppchero.com/3-ad-copy-considerations-that-actually-make-a-difference/ This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits.

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]]> Click Share Vs Impression Share – Which One Should You Care About? https://www.ppchero.com/click-share-vs-impression-share-which-one-should-you-care-about/ Fri, 29 May 2020 12:15:00 +0000 http://ppchero.com/click-share-vs-impression-share-which-one-should-you-care-about/ Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.

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