PPC Hero

4 Factors that Influence Ecommerce Paid Search Conversion Performance

Stephanie White — Wed, 30 Jun 2021 12:15:00 +0000

There are many factors that can have a negative impact on paid search conversion performance, including prices, shipping costs, and competition.

The post 4 Factors that Influence Ecommerce Paid Search Conversion Performance first appeared on PPC Hero.

Analytics: What Sources are Stealing Your Paid Revenue Attribution?

Stephanie White — Wed, 17 Mar 2021 13:15:00 +0000

“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.

The post Analytics: What Sources are Stealing Your Paid Revenue Attribution? first appeared on PPC Hero.

Do Display URLs Matter in Paid Search?

Stephanie White — Tue, 15 Dec 2020 14:15:00 +0000

Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.

The post Do Display URLs Matter in Paid Search? first appeared on PPC Hero.

Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)

Stephanie White — Thu, 10 Sep 2020 12:15:00 +0000

In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

The post Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta) first appeared on PPC Hero.

How To Maximize eCommerce Revenue When Demand Skyrockets

Stephanie White — Thu, 18 Jun 2020 12:15:00 +0000

This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.

The post How To Maximize eCommerce Revenue When Demand Skyrockets first appeared on PPC Hero.

How Pandemics Reshape Advertising

Stephanie White — Thu, 16 Apr 2020 12:15:00 +0000

Your advertising messaging and content matters during a Pandemic. Avoid posting images against "physical distancing" and consider your words carefully.

The post How Pandemics Reshape Advertising first appeared on PPC Hero.

How To View Google Ads Data In Google Analytics

Stephanie White — Tue, 17 Mar 2020 12:15:51 +0000

Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.

The post How To View Google Ads Data In Google Analytics first appeared on PPC Hero.

Are High Shipping Prices Killing Your Ecommerce Sales?

Stephanie White — Thu, 20 Feb 2020 13:15:00 +0000

Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.

The post Are High Shipping Prices Killing Your Ecommerce Sales? first appeared on PPC Hero.

12 Holiday PPC Optimization Tips

Stephanie White — Wed, 18 Dec 2019 13:15:52 +0000

This year is coming to an end, here are some holiday PPC optimization tips. These tips will help reduce wasteful spending and improve ROAS.

The post 12 Holiday PPC Optimization Tips first appeared on PPC Hero.

What The gclid?

Stephanie White — Tue, 22 Oct 2019 12:07:38 +0000

Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?

The post What The gclid? first appeared on PPC Hero.