PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Target Competitors On Facebook Using Interest Based Audiences https://www.ppchero.com/target-competitors-on-facebook-using-interest-based-audiences/ Mon, 01 Feb 2021 13:15:11 +0000 http://ppchero.com/target-competitors-on-facebook-using-interest-based-audiences/ Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.

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]]> Thinking Simply About Ad Campaign Design https://www.ppchero.com/thinking-simply-about-ad-campaign-design/ Mon, 23 Nov 2020 14:15:00 +0000 http://ppchero.com/thinking-simply-about-ad-campaign-design/ One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.

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]]> Developing a PPC Analyst Mindset https://www.ppchero.com/developing-a-ppc-analyst-mindset/ Thu, 01 Oct 2020 12:15:00 +0000 http://ppchero.com/developing-a-ppc-analyst-mindset/ For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.

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]]> Data Studio Tips Part 1: Beginner https://www.ppchero.com/data-studio-tips-part-1-beginner/ Tue, 04 Aug 2020 12:15:00 +0000 http://ppchero.com/data-studio-tips-part-1-beginner/ Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners.

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]]> Scalable Analytics Team Structures: Centralized vs Decentralized https://www.ppchero.com/scalable-analytics-team-structures-centralized-vs-decentralized/ Mon, 01 Jun 2020 12:15:00 +0000 http://ppchero.com/scalable-analytics-team-structures-centralized-vs-decentralized/ The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.

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]]> Assessing Your PPC Data and Analytics Needs https://www.ppchero.com/assessing-your-ppc-data-and-analytics-needs/ Mon, 20 Apr 2020 12:15:00 +0000 http://ppchero.com/assessing-your-ppc-data-and-analytics-needs/ Properly assessing your data and analytics needs often starts with understanding the problem and developing the proper mindset.

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]]> Facebook Relevance Score: One Metric Becomes 3 https://www.ppchero.com/facebook-relevance-score-one-metric-becomes-3/ Mon, 24 Jun 2019 12:15:36 +0000 http://ppchero.com/facebook-relevance-score-one-metric-becomes-3/ Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.

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]]> 3 Tips to Building Good Lookalike Audiences in Facebook https://www.ppchero.com/tips-for-building-good-facebook-lookalike-audiences/ Thu, 26 Jul 2018 12:30:39 +0000 http://ppchero.com/tips-for-building-good-facebook-lookalike-audiences/ Learn how to build top performing lookalike audiences in Facebook.

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]]> New Facebook Analytics Updates from F8 https://www.ppchero.com/new-facebook-analytics-updates-from-f8/ Mon, 21 May 2018 12:30:18 +0000 http://ppchero.com/new-facebook-analytics-updates-from-f8/ Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.

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]]> Diagnosing Audience Fatigue in Facebook Using Delivery Insights https://www.ppchero.com/using-facebook-delivery-insights-to-diagnose-audience-fatigue/ Tue, 06 Mar 2018 16:00:47 +0000 http://ppchero.com/using-facebook-delivery-insights-to-diagnose-audience-fatigue/ Learn how to use Facebook's Delivery Insights to diagnose audience fatigue in your campaigns.

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