PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 brightonSEO acquiring SearchLove, Hero Conf and PPC Hero from BrainLabs https://www.ppchero.com/brightonseo-acquiring-searchlove-heroconf-and-ppc-hero-from-brainlabs/ Wed, 03 Apr 2024 14:00:00 +0000 http://ppchero.com/brightonseo-acquiring-searchlove-heroconf-and-ppc-hero-from-brainlabs/ Rough Agenda, the organisers of brightonSEO, the world’s largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference series Hero Conf and the international search marketing events SearchLove from BrainLabs. Rough Agenda will take over the event series and the PPC Hero website immediately. Hero Conf will take […]

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]]> 12 Important PPC Trends To Watch In 2021 https://www.ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Thu, 19 Aug 2021 12:15:00 +0000 http://ppchero.com/12-important-ppc-trends-to-watch-in-2021/ Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition.

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]]> March 2021 Updates to Paid Media Platforms https://www.ppchero.com/march-2021-updates-to-paid-media-platforms/ Thu, 08 Apr 2021 16:47:28 +0000 http://ppchero.com/march-2021-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest from all of the major platforms.  Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for […]

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]]> February 2021 Updates to Paid Media Platforms https://www.ppchero.com/february-2021-updates-to-paid-media-platforms/ Thu, 04 Mar 2021 17:55:22 +0000 http://ppchero.com/february-2021-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms.

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]]> What Advertisers Need to Know About Apple’s & Facebook’s Changes https://www.ppchero.com/what-advertisers-need-to-know-about-apples-facebooks-changes/ Mon, 15 Feb 2021 14:15:00 +0000 http://ppchero.com/what-advertisers-need-to-know-about-apples-facebooks-changes/ This post will walk through what Facebook & Apple are quarreling about, why you should care, and what can you do to keep your campaigns performing well.

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]]> BMM Keywords are Dead: Google Ads Latest Update https://www.ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/ Fri, 05 Feb 2021 15:22:24 +0000 http://ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/ Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.

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]]> January 2021 Updates to Paid Media Platforms https://www.ppchero.com/january-2021-updates-to-paid-media-platforms/ Thu, 04 Feb 2021 18:37:46 +0000 http://ppchero.com/january-2021-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.

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]]> December 2020 Updates to Paid Media Platforms https://www.ppchero.com/december-2020-updates-to-paid-media-platforms/ Thu, 31 Dec 2020 14:15:00 +0000 http://ppchero.com/december-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.

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]]> November 2020 Updates to Paid Media Platforms https://www.ppchero.com/november-2020-updates-to-paid-media-platforms/ Fri, 04 Dec 2020 13:15:00 +0000 http://ppchero.com/november-2020-updates-to-paid-media-platforms/ In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.

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]]> The Ethical Implications Of PPC Advertising & How To Overcome Them https://www.ppchero.com/the-ethical-implications-of-ppc-advertising-how-to-overcome-them/ Tue, 17 Nov 2020 14:23:28 +0000 http://ppchero.com/the-ethical-implications-of-ppc-advertising-how-to-overcome-them/ Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.

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