PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion https://www.ppchero.com/not-all-b2b-conversions-are-equal-how-to-determine-the-value-of-a-conversion/ Thu, 14 Jan 2021 14:15:00 +0000 http://ppchero.com/not-all-b2b-conversions-are-equal-how-to-determine-the-value-of-a-conversion/ One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.

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]]> A Successful LinkedIn Group Targeting Test https://www.ppchero.com/a-successful-linkedin-group-targeting-test/ Tue, 13 Oct 2020 12:15:00 +0000 http://ppchero.com/a-successful-linkedin-group-targeting-test/ One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.

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]]> Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns https://www.ppchero.com/why-you-should-layer-affinity-audiences-on-your-google-ads-search-campaigns/ Wed, 12 Aug 2020 12:15:00 +0000 http://ppchero.com/why-you-should-layer-affinity-audiences-on-your-google-ads-search-campaigns/ Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.

<p>The post Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns first appeared on PPC Hero.</p>

]]> When To Test Google Ads Portfolio Bidding https://www.ppchero.com/when-to-test-google-ads-portfolio-bidding/ Mon, 08 Jun 2020 12:15:00 +0000 http://ppchero.com/when-to-test-google-ads-portfolio-bidding/ In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.

<p>The post When To Test Google Ads Portfolio Bidding first appeared on PPC Hero.</p>

]]> Google Local Campaigns How-To https://www.ppchero.com/google-local-campaigns-how-to/ Thu, 09 Apr 2020 12:15:00 +0000 http://ppchero.com/google-local-campaigns-how-to/ Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.

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]]> Utilizing Organic Search to Expand PPC Coverage https://www.ppchero.com/utilizing-organic-search-to-expand-ppc-coverage/ Thu, 13 Feb 2020 13:15:00 +0000 http://ppchero.com/utilizing-organic-search-to-expand-ppc-coverage/ Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.

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]]> Indeed Advertising: How to Get Started https://www.ppchero.com/indeed-advertising-how-to-get-started/ Mon, 30 Dec 2019 13:15:56 +0000 http://ppchero.com/indeed-advertising-how-to-get-started/ This is a basic guide for getting started on Indeed's advertising platform. It includes campaign structure, bidding, and automation.

<p>The post Indeed Advertising: How to Get Started first appeared on PPC Hero.</p>

]]> Facebook Targeting: Lookalikes vs. Your Intuition https://www.ppchero.com/facebook-targeting-lookalikes-vs-your-intuition/ Tue, 01 Oct 2019 12:15:14 +0000 http://ppchero.com/facebook-targeting-lookalikes-vs-your-intuition/ Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.

<p>The post Facebook Targeting: Lookalikes vs. Your Intuition first appeared on PPC Hero.</p>

]]> Straight to Amazon Facebook Ads https://www.ppchero.com/using-facebook-ads-to-send-customers-to-amazon/ Tue, 24 Sep 2019 12:15:37 +0000 http://ppchero.com/using-facebook-ads-to-send-customers-to-amazon/ Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.

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]]> 3 Unconventional Ways to Use Automated Bidding https://www.ppchero.com/3-unconventional-ways-to-use-automated-bidding/ Thu, 19 Sep 2019 12:15:47 +0000 http://ppchero.com/3-unconventional-ways-to-use-automated-bidding/ By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.

<p>The post 3 Unconventional Ways to Use Automated Bidding first appeared on PPC Hero.</p>

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