PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 Why You Should Take Connected TV Seriously https://www.ppchero.com/why-you-should-take-connected-tv-seriously/ Tue, 28 Jul 2020 12:15:00 +0000 http://ppchero.com/why-you-should-take-connected-tv-seriously/ Connected TV allows for greater reach, better targeting, increased measurement, and more control over frequency capping than traditional TV advertising.

<p>The post Why You Should Take Connected TV Seriously first appeared on PPC Hero.</p>

]]> 4 Tips to Make Your DV360 Campaigns Heroic https://www.ppchero.com/4-tips-to-make-your-dv360-campaigns-heroic/ Wed, 04 Mar 2020 13:15:00 +0000 http://ppchero.com/4-tips-to-make-your-dv360-campaigns-heroic/ Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns.

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]]> The Impact of the 2020 Election on Media Buying https://www.ppchero.com/the-impact-of-the-2020-election-on-media-buying/ Thu, 07 Nov 2019 13:15:31 +0000 http://ppchero.com/the-impact-of-the-2020-election-on-media-buying/ We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?

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]]> Connected TV: 3 reasons you should be using it https://www.ppchero.com/connected-tv-3-reasons-you-should-be-using-it/ Wed, 28 Aug 2019 12:15:36 +0000 http://ppchero.com/connected-tv-3-reasons-you-should-be-using-it/ Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing team. Connected TV provides a bridge for the old and the new, to get the right message, to the right person, using modern targeting capabilities on a traditional medium.

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]]> Perfect Targeting & Personal Messaging: The Dynamic Duo https://www.ppchero.com/perfect-targeting-personal-messaging-the-dynamic-duo/ Tue, 09 Jul 2019 12:15:40 +0000 http://ppchero.com/perfect-targeting-personal-messaging-the-dynamic-duo/ If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One of the simplest ways to do this is to develop an unstoppable combination of data & creative thinking to craft messages that truly deliver on the idea of the right message at the right time, to the right person. 

<p>The post Perfect Targeting & Personal Messaging: The Dynamic Duo first appeared on PPC Hero.</p>

]]> Amazon DSP – Taking over the Programmatic World https://www.ppchero.com/amazon-dsp-taking-over-the-programmatic-world/ Thu, 30 May 2019 12:15:20 +0000 http://ppchero.com/amazon-dsp-taking-over-the-programmatic-world/ Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that mean for your Programmatic Strategy? 

<p>The post Amazon DSP – Taking over the Programmatic World first appeared on PPC Hero.</p>

]]> Brand Attention: The metric you are not thinking about https://www.ppchero.com/brand-attention-the-metric-you-are-not-thinking-about/ Thu, 18 Apr 2019 12:15:10 +0000 http://ppchero.com/brand-attention-the-metric-you-are-not-thinking-about/ To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective customers, AND increasing the customer lifetime value of their existing customers.

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]]> How to Make Remote Working Successful https://www.ppchero.com/tips-for-successful-remote-working/ Wed, 17 Oct 2018 12:30:49 +0000 http://ppchero.com/tips-for-successful-remote-working/ Working remotely has its challenges. Explore 4 tips that will help to make remote work a success!

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]]> What is 3rd Party Data and How Do You Use it? https://www.ppchero.com/what-is-3rd-party-data-and-how-do-you-use-it/ Tue, 17 Jul 2018 12:30:42 +0000 http://ppchero.com/what-is-3rd-party-data-and-how-do-you-use-it/ Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

<p>The post What is 3rd Party Data and How Do You Use it? first appeared on PPC Hero.</p>

]]> The 5 Pillars of Programmatic Strategy https://www.ppchero.com/5-pillars-of-programmatic-strategy/ Mon, 25 Jun 2018 12:54:45 +0000 http://ppchero.com/5-pillars-of-programmatic-strategy/ Explore how to develop an effective programmatic strategy by embracing 5 core pillars that inform and direct strategy and optimizations.

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