PPC Hero https://www.ppchero.com Fri, 02 Aug 2024 11:28:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://www.ppchero.com 32 32 How to Enhance Your PPC System with Artificial Intelligence https://www.ppchero.com/how-to-enhance-your-ppc-system-with-artificial-intelligence/ Wed, 11 Aug 2021 12:15:00 +0000 http://ppchero.com/how-to-enhance-your-ppc-system-with-artificial-intelligence/ AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.

<p>The post How to Enhance Your PPC System with Artificial Intelligence first appeared on PPC Hero.</p>

]]> Best Practices to Maximize Connected TV Advertising https://www.ppchero.com/best-practices-to-maximize-connected-tv-advertising/ Wed, 12 May 2021 12:15:00 +0000 http://ppchero.com/best-practices-to-maximize-connected-tv-advertising/ Connected TV campaigns should pair with other paid media campaigns to drive conversions and take advantage of each targeting tactic to maximize inventory.

<p>The post Best Practices to Maximize Connected TV Advertising first appeared on PPC Hero.</p>

]]> How to Build a Winning Native Advertising Strategy https://www.ppchero.com/how-to-build-a-winning-native-advertising-strategy/ Wed, 16 Sep 2020 12:15:00 +0000 http://ppchero.com/how-to-build-a-winning-native-advertising-strategy/ Native advertising is one of the best ways to gain increased engagement from high-intent audiences. Learn how to build a winning native strategy from an expert.

<p>The post How to Build a Winning Native Advertising Strategy first appeared on PPC Hero.</p>

]]> Why You Should Take Connected TV Seriously https://www.ppchero.com/why-you-should-take-connected-tv-seriously/ Tue, 28 Jul 2020 12:15:00 +0000 http://ppchero.com/why-you-should-take-connected-tv-seriously/ Connected TV allows for greater reach, better targeting, increased measurement, and more control over frequency capping than traditional TV advertising.

<p>The post Why You Should Take Connected TV Seriously first appeared on PPC Hero.</p>

]]> Webinar Today! Pitching Programmatic: Get Your CMO On Board https://www.ppchero.com/webinar-today-pitching-programmatic-get-your-cmo-on-board/ Thu, 11 Jun 2020 11:00:27 +0000 http://ppchero.com/webinar-today-pitching-programmatic-get-your-cmo-on-board/ Join James Sexton from Brainlabs and Alex Lamoureux from Acquisio as they discuss all the things you need to know when you decide to leap into programmatic - from choosing platforms to leadership buy-in.

<p>The post Webinar Today! Pitching Programmatic: Get Your CMO On Board first appeared on PPC Hero.</p>

]]> Hulu Advertising: What You Need to Know About It https://www.ppchero.com/hulu-advertising-what-you-need-to-know-about-it/ Tue, 07 Apr 2020 12:15:00 +0000 http://ppchero.com/hulu-advertising-what-you-need-to-know-about-it/ Hulu: you know it, you love it, you probably binge it (guilty). Here's what you need to know about advertising on it.

<p>The post Hulu Advertising: What You Need to Know About It first appeared on PPC Hero.</p>

]]> A Quick Look at Walmart Media and Spiceworks https://www.ppchero.com/a-quick-look-at-walmart-media-and-spiceworks/ Wed, 18 Mar 2020 12:15:00 +0000 http://ppchero.com/a-quick-look-at-walmart-media-and-spiceworks/ Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.

<p>The post A Quick Look at Walmart Media and Spiceworks first appeared on PPC Hero.</p>

]]> 4 Tips to Make Your DV360 Campaigns Heroic https://www.ppchero.com/4-tips-to-make-your-dv360-campaigns-heroic/ Wed, 04 Mar 2020 13:15:00 +0000 http://ppchero.com/4-tips-to-make-your-dv360-campaigns-heroic/ Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns.

<p>The post 4 Tips to Make Your DV360 Campaigns Heroic first appeared on PPC Hero.</p>

]]> Programmatic Guide: Google Display & Video 360 https://www.ppchero.com/display-video-360-programmatic-guide/ Tue, 04 Feb 2020 13:15:34 +0000 http://ppchero.com/display-video-360-programmatic-guide/ If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.

<p>The post Programmatic Guide: Google Display & Video 360 first appeared on PPC Hero.</p>

]]> 5 Reasons to Use Amazon DSP for 2020 and Beyond https://www.ppchero.com/5-reasons-to-use-amazon-dsp-for-2020-and-beyond/ Tue, 28 Jan 2020 12:30:00 +0000 http://ppchero.com/5-reasons-to-use-amazon-dsp-for-2020-and-beyond/ Advertising on Amazon seems like a no-brainer to many B2C advertisers. Amazon is full of high intent users who are ready to buy. In addition to advertising on Amazon, Amazon launched their Demand Side Platform (DSP) last year – and it has helped evolve the way marketers think about and implement programmatic advertising.  The usage […]

<p>The post 5 Reasons to Use Amazon DSP for 2020 and Beyond first appeared on PPC Hero.</p>

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